Descripciones mejoradas de Syndetics:

This text aims to give advice to the increasing numbers of individuals from all walks of professional life who are striving to make an independent living fom the Internet. It covers all the business and technical angles that prospective internet consultants must grasp in order to achieve success. With information on conducting business in this medium, setting fees, understanding new and core developments such as HTML and Java and advice on how to provide a customer-driven service, this book is a practical guide for both practising and aspiring Internet consultants.

Tabla de contenidos provista por Syndetics

• Foreword(p. xi)
• Part 1. The Business End of the Business(p. 1)
• Chapter 1 The Basics
• 1.1 The "Should you be in business for yourself" self-test(p. 3)
• 1.2 The art of networking(p. 7)
• 1.3 Getting business through partnerships(p. 10)
• 1.4 Why you need a logo(p. 11)
• 1.5 Creating a memorable business card(p. 12)
• 1.6 Getting the inside track on your competition(p. 15)
• Chapter 2 Your Finances
• 2.1 What should you charge?(p. 21)
• 2.2 Getting paid on time(p. 24)
• 2.3 Template for a business plan(p. 25)
• 2.4 Financing your business(p. 31)
• 2.5 What to put in a venture proposal(p. 38)
• Chapter 3 Marketing
• 3.1 The marketing plan(p. 41)
• 3.2 Your website(p. 43)
• 3.3 Keep your website up-to-date(p. 45)
• 3.4 The prospect database(p. 48)
• 3.5 The marketing CD(p. 52)
• 3.6 Using promotions(p. 58)
• 3.7 Using fax marketing(p. 59)
• 3.8 Guerrilla marketing tips(p. 62)
• Chapter 4 Your Marketing Literature
• 4.1 Your marketing collateral(p. 65)
• 4.2 Creating a corporate brochure(p. 67)
• 4.3 The special report(p. 70)
• 4.4 Publishing a newsletter(p. 73)
• Chapter 5 Advertising
• 5.1 Advertising in the Yellow Pages(p. 75)
• 5.2 The trade ad(p. 76)
• 5.3 How to save money on print advertising(p. 80)
• 5.4 Free advertising: banner ad exchanges(p. 83)
• 5.5 Making TV and radio work for you(p. 85)
• Chapter 6 Sales
• 6.1 Your unique selling proposition(p. 91)
• 6.2 The sales letter(p. 92)
• 6.3 The postcard(p. 95)
• 6.4 Telemarketing(p. 97)
• 6.5 Using Usenet to generate leads(p. 102)
• Chapter 7 Publicity
• 7.1 Writing a press release(p. 105)
• 7.2 Getting business by becoming a writer(p. 107)
• 7.3 Getting free publicity(p. 111)
• 7.4 Speaking your way to success(p. 112)
• Part 2. The Technical End of the Business(p. 117)
• Chapter 8 Starting
• 8.1 What is OSI?(p. 119)
• 8.2 Choosing an ISP(p. 121)
• 8.3 Using FTP to upload to your website(p. 124)
• 8.4 A beginner's guide to HTML markup(p. 128)
• 8.5 Using HTML frames(p. 137)
• 8.6 Using tables(p. 143)
• 8.7 Creating a web-based form(p. 146)
• 8.8 Processing a text file(p. 149)
• 8.9 Spiders, robots, and search engines(p. 152)
• 8.10 Getting search engines to index your site(p. 155)
• 8.11 Publishing printed documents to the web (PDFs)(p. 158)
• Chapter 9 Advanced Coding Techniques
• 9.1 What is ASP?(p. 163)
• 9.2 Understanding cascading style sheets(p. 166)
• 9.3 What is PHP?(p. 176)
• 9.4 Introduction to XML(p. 179)
• 9.5 What is VoiceXML?(p. 183)
• 9.6 Installing scripts(p. 188)
• 9.7 Introduction to Java(p. 191)
• 9.8 Introduction to Javascript(p. 194)
• 9.9 What is WAP?(p. 199)
• 9.10 How to use VRML(p. 201)
• 9.11 An explanation of CGI(p. 203)
• 9.12 How to use cookies(p. 207)
• Chapter 10 Basic Graphics
• 10.1 Graphic images for the web(p. 211)
• 10.2 Using copyright-free images(p. 218)
• 10.3 Adding a background image(p. 221)
• 10.4 Creating your own images(p. 223)
• Chapter 11 Animation and Multimedia
• 11.1 Animating GIFs(p. 229)
• 11.2 Adding video to your website(p. 232)
• 11.3 Introduction to Flash(p. 236)
• 11.4 Using Shockwave(p. 241)
• 11.5 Adding audio to your website(p. 244)
• 11.6 Putting a slide presentation on the web(p. 249)
• Chapter 12 E-Mail and Conferencing
• 12.1 Generating HTML e-mail(p. 253)
• 12.2 E-mail handling(p. 257)
• 12.3 Chat and conferencing(p. 259)
• Chapter 13 Database Handling
• 13.1 Selecting a database(p. 265)
• 13.2 WDB Freeware(p. 268)
• Chapter 14 E-Commerce
• 14.1 Adding a shopping cart to your site(p. 271)
• 14.2 Taking checks and credit cards online(p. 275)
• Part 3. Letters, Forms, & Templates(p. 279)
• Chapter 15 Miscellaneous Forms
• 15.1 Getting free forms from the Internet(p. 281)
• 15.2 Sample executive summary(p. 282)
• 15.3 Letter to a venture capitalist(p. 283)
• 15.4 Resubmission of a proposal(p. 283)
• Chapter 16 Forms to Generate Business
• 16.1 Sample sales letter(p. 285)
• 16.2 Sample press release(p. 286)
• 16.3 Sample speech proposal(p. 288)
• 16.4 Cold calling script(p. 289)
• 16.5 Cold calling script--when you have a third party endorsement(p. 290)
• 16.6 Cold calling script--when you have a referral(p. 290)
• 16.7 Cold calling script--follow-up(p. 290)
• 16.8 Follow-up fax to a potential client(p. 291)
• Chapter 17 Agreements
• 17.1 Employment agreement(p. 293)
• 17.2 Consulting proposal template(p. 295)
• 17.3 Nondisclosure and proprietary information agreement(p. 297)
• 17.4 Letter of agreement(p. 300)
• 17.5 Reseller agreement(p. 301)
• 17.6 Alternative employment agreement(p. 305)
• 17.7 Independent consulting agreement(p. 311)
• Appendix A. HTML Quick Reference(p. 315)
• Appendix B. Common Unix Commands(p. 391)
• Appendix C. Internet Development Tools(p. 399)
• Index(p. 423)

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