Descripciones mejoradas de Syndetics:

* Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.

* Each chapter is structured around easy-to-follow guidelines.

* Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.

* This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.

* Exercises at the end of each chapter allow students to practice their newly acquired skills.

* Students learn that using questionnaires in research is both an art and a science--with principles that need to be followed for efficient, effective data collection.

* Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.

* We've had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.

Tabla de contenidos provista por Syndetics

• Introduction(p. v)
• 1. Planning Questionnaire Research(p. 1)
• 2. Writing Items to Collect Factual Information(p. 9)
• 3. Writing Items to Collect Demographic Information(p. 23)
• 4. Writing Items to Measure Attitudes(p. 33)
• 5. Writing Items to Evaluate Products, Services, and Programs(p. 47)
• 6. Conducting Item Tryouts and an Item Analysis(p. 55)
• 7. Preparing a Questionnaire for Administration(p. 65)
• 8. Selecting a Sample of Respondents(p. 73)
• 9. Preparing Statistical Tables and Figures(p. 83)
• 10. Describing Averages and Variability(p. 93)
• 11. Describing Relationships(p. 105)
• 12. Estimating Margins of Error(p. 115)
• 13. Writing Reports of Questionnaire Research(p. 123)
• Checklist of Guidelines(p. 129)
• Appendix A Other Computational Procedures(p. 133)
• Appendix B Introduction to Statistical Significance(p. 136)
• Appendix C Table of Random Numbers(p. 138)
• Appendix D Sample Questionnaire: Attitudes Toward Statistics(p. 139)
• Appendix E Sample Questionnaire: Campus Bookstore Evaluation(p. 141)
• Appendix F Questions on Race Used in the 2000 Census(p. 143)