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Explores marketing, financial, and personnel management concepts for small retail businesses.

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Booklist Review

What does it take for a small retailer to compete with the likes of the Wal-Marts, Home Depots, and various warehouse clubs? Price isn't the only consumer attraction, say consultants Taylor and Archer; to prove their point, they examine every facet of a business, from buying strategies to employee empowerment. All their suggestions--usually in the form of numbered lists--follow much-accepted financial, personnel, and marketing techniques. In promotional ideas, for instance, recommendations center on relationship building--sending a birthday card, establishing a frequent-buyer program, awarding customer suggestions, and so on. What elevates their advice above that of the well-known management gurus is the practicality of their ideas and the description of more than 10 small-retailer success stories. ~--Barbara Jacobs