Travel, tourism, and hospitality research a handbook for managers and researchers editors J.R. Brent Ritchie, Charles R. Goeldner.
Detalles de publicación: New York Wiley c1994.Edición: 2nd edDescripción: xxiv, 614 p. ill. 29 cmISBN:- 0471582484 (acid-free)
- 338.4/79104/072 20
- G155.A1 T6578 1994
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 338.4791 T797 1994 (Navegar estantería(Abre debajo)) | Disponible | 80000001947178 |
Descripciones mejoradas de Syndetics:
The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Partial table of contents
- A Managerial Perspective
- A Perspective on the Purpose and Nature of Tourism Research Methods
- Fundamentals Of Travel And Tourism Research
- Scaling and Attitude Measurement in Travel and Tourism Research
- National, Regional, And Municipal Perspectives
- Research in National Tourist Organizations
- Some Disciplinary Perspectives
- The Political Dimensions of Tourism
- An Industry Sector Perspective
- Research Needs of Travel Retailers and Wholesalers
- Assessing The Impacts Of Tourism
- Event Tourism: Evaluating the Impacts
- Data Collection Methods Of Particular Relevance
- En Route Surveys
- Special Marketing Applications
- Estimating the Potential of International Markets
- Index
Notas de autor provistas por Syndetics
J. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary's World Tourism Education & Research Centre. Charles R. Goeldner is the editor of Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers, 2nd Edition, published by Wiley.