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| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 647.94 L675c (Navegar estantería(Abre debajo)) | Disponible | 80000001950248 |
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Descripciones mejoradas de Syndetics:
This case-study text/reference in hospitality marketing and management includes: six mini-cases, which may be read quickly; 15 medium-length cases of moderate complexity; and one comprehensive case that demonstrates how the many of elements of management interrelate with marketing. Cases are divided equally between hotel and restaurant situations and include aspects of costs, human resources, organizations, financial statements, ownership relations, and franchise agreements.
Tabla de contenidos provista por Syndetics
- The Concept of Marketing: Missions and Goals
- Ritz-Carlton Hotel Company (USA)
- Hippopotamus Restaurants (France)
- The Marketing Environment
- The S?o Paulo Hotel (Brazil)
- Victoria Station Restaurants (USA)
- Operational Strategies
- Andy2s Barbecue Restaurants (USA)
- Carden Park Hotel and Resort (England)
- The Log Cabin Restaurant (USA)
- Positioning Holiday Inn Worldwide (USA)
- Bon Ami Restaurant (USA)
- Functional Strategies
- Sheraton Tara Weekends (USA)
- Royale Suites (USA)
- Anfi del Mar, S.A
- (Canary Islands)
- Eagle Crest Country Club (USA)
- The Biltmore Inn (Canada)
- Riu Partner Club (Spain)
- INtegrative Case
- Virgin Atlantic Airways (England)