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"The AMA Complete Guide to Strategic Planning for Small Business is the one practical guide you'll need to plan for the growth and profitability of your business. In 192 easy-to-read pages the Guide shows you how to develop vision for your company; articulate your vision in a clear, easy-to-understand but comprehensive strategic plan; implement your plan through sound tactics and action programs; ensure support for your plan by communicating it clearly to everyone in your organization, and measure your success and control the entire process by getting the proper feedback." "Every chapter includes samples, exhibits, guidelines, checklists, action points, and worksheets to make this the first truly practical guide to strategic planning." "Strategic planning - possibly the two words most feared by owners of small businesses because they conjure up visions of endless paperwork, pointless meetings, and non-productive bureaucracy. But proper planning - defining your organization's mission, articulating it clearly to everyone on the organization team, and implementing it in a methodical, common-sense manner - is the key to success in today's competitive business environment. And now that success can be yours with the AMA Complete Guide to Strategic Planning for Small Business."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

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CHOICE Review

Cook has written an excellent hands-on guide to small business strategic planning. Each "Step," as the author terms it, is an activity that assists the reader to focus on a comprehensive review of an existing business plan. This kind of guide is not recommended for start-up business persons who lack some advanced training in business planning at the undergraduate level. The language of the book, however, is easy to understand, and the principles are very clearly explained. Sample worksheets are included in each step, and each is partially filled in and explained. The appendix contains worksheets that can be copied and utilized. With so much attention on small business today, and with so many established small businesses experiencing difficulties, this guide is a must-use tool. Cook's experience working with small business issues and owners/managers is evident in the work's coverage. He takes one from the mission statement through implementation of strategies. Along the way, he guides the reader so that the data gathered pinpoints the activities necessary to be customer responsive and competition aware. More than ever before, businesses need to be customer sensitive. This guide will certainly assist the experienced business person in implementing strategies to that end. Community college through professional collections. F. Andrews; Middlesex Community-Technical College