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This guide shows how to develop the cross-cultural expertise essential for succeeding in the world of rapid economic, political and cultural changes. These global market shifts make this edition a useful resource. It reveals how to: capitalize on expanding international markets; improve cross-cultural business communication; master the subtle, but important art of business protocol; and create a successful multicultural management style.

Tabla de contenidos provista por Syndetics

• Global Leaders and Culture
• Global Leaders and Communication
• Global Leaders as Negotiators and Implementers of Strategic Alliances
• Leadership in Cultural Change
• Leadership in Cultural Synergy
• Managing Transitions and Relocations
• Managing Cultural Diversity in the Global Work Culture
• Global Women in Business
• Effective Performance in the Global Marketplace
• Doing Business with North Americans--United States and Canada
• Doing Business with Latin Americans--Mexico, Central and South America
• Doing Business with Asians--Australia, China, Indian Indonesia, Japan, Philippines, South Korea, and Vietnam
• Doing Business with Europeans
• Doing Business with Middle Easterners
• Doing Business with Africans
• Index

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CHOICE Review

Drawing from extensive experience in the academic and business worlds, Harris (management and organizational psychologist) and Moran (American Graduate School of International Management) discuss the impact of culture on global management and the specifics of culture by geographic region. The first nine chapters address timely topics such as leadership, communications, negotiations and strategic alliances, cultural change, cultural synergy, cross-culture managing, transitions and relocations, diversity, and marketplace performance. The final six chapters deal with effective business communication with regions of the world--North America, Latin America, Asia, Europe, the Middle East, and Africa. The authors present critical information on sensitivities required for business people to be effective around the world, provide multicultural awareness, and contribute insights into motivating and understanding people from various cultures. The text is enhanced by the highlightings of a key sentence or two on nearly every page. References; directory of multicultural resources. This well-written book is highly recommended not only for professionals but also for MBA and upper-division undergraduate students interested in the management of cultural differences. J. W. Leonard Miami University