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In this groundbreaking work, Elisabeth Noelle-Neumann examines public opinion as a form of social control in which individuals, almost instinctively sensing the opinions of those around them, shape their behavior to prevailing attitudes about what is acceptable.

For this second edition, Noelle-Neumann has added three new chapters: the first discusses new discoveries in the history of public opinion; the second continues the author's efforts to construct a comprehensive theory of public opinion, addressing criticisms and defenses of her "spiral of silence" theory that have appeared since 1980; the third offers a concise and updated summary of the book's arguments.

Tabla de contenidos provista por Syndetics

• Introduction to the Second American Edition
• Introduction to the First American Edition
• 1 The Hypothesis of Silence
• 2 Testing with Survey Research Instruments
• 3 Fear of Isolation as a Motive
• 4 Public Opinion: What Is It?
• 5 The Law of Opinion: John Locke
• 6 Government Rests on Opinion: David Hume, James Madison
• 7 Launching the Term "Public-Opinion": Jean-Jacques Rousseau
• 8 Public Opinion as Tyranny: Alexis de Tocqueville
• 9 The Concept of "Social Control" Is Formed and the Concept of "Public Opinion" Is Shattered
• 10 The Howling Chorus of Wolves
• 11 Public Opinion among African and Pacific Tribe
• 12 Storming the Bastille: Public Opinion and Mass Psychology
• 13 Fashion Is Public Opinion
• 14 The Pillory
• 15 The Law and Public Opinion
• 16 Public Opinion Creates Integration
• 17 Avant-garde, Heretics, and Outsiders: Challenging Public Opinion
• 18 The Stereotype as a Vehicle for Spreading Public Opinion: Walter Lippman
• 19 Public Opinion Selects the Issues: Niklas Luhmann
• 20 The Journalist's Privilege: Conferring Public Attention
• 21 Public Opinion Has Two Sources--One, the Mass Media
• 22 The Dual Climate of Opinion
• 23 The Articulation Function: Those Whose Point of View Is Not Represented by the Media Are Effectively Mute
• 24 Vox Populi--Vox Dei
• 25 New Discoveries
• 26 Toward a Theory of Public Opinion
• 27 The Manifest and Latent Functions of Public Opinion: A Summary Afterword to Express Thanks Afterword to the Second Edition
• Appendix
• Bibliography
• Index

Notas de autor provistas por Syndetics

Elisabeth Noelle-Neumann is founder and director of the Public Opinion Research Center in Allensbach, Germany, and professor of communications research at the University of Mainz.