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Understanding business William G. Nickels, James M. McHugh, Susan M. McHugh.

Por: Colaborador(es): Detalles de publicación: Homewood, IL Irwin c1993.Edición: 3rd edDescripción: xxxiv, 893, [51] p. col. ill. 27 cmISBN:
  • 0256095485
Tema(s): Clasificación CDD:
  • 650 20
Clasificación LoC:
  • HF5351 .N53 1993
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Libro Biblioteca de Mayagüez Colección General mb HF5351 .N53 1993 (Navegar estantería(Abre debajo)) Disponible 50000001833580
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Descripciones mejoradas de Syndetics:

New edition of an introductory text with color photos, sidebars, and abundant pedagogical trappings (including "ethics boxes" for practice in making ethical decisions). Annotation c. by Book News, Inc., Portland, Or.

Includes bibliographical references (p. CN1-CN12) and indexes.

Tabla de contenidos provista por Syndetics

  • Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments
  • Chapter 1 Managing within the Dynamic Business Environment: Taking Risks and Making Profits
  • Chapter 2 How Economics Affects Business: The Creation and Distribution of Wealth
  • Chapter 3 Competing in Global Markets
  • Chapter 4 Demonstrating Ethical Behavior and Social Responsibility
  • Part 2 Business Ownership: Starting a Small Business
  • Chapter 5 Choosing a Form of Business Ownership
  • Chapter 6 Entrepreneurship and Starting a Small Business
  • Part 3 Business Management: Empowering Employees to Satisfy Customers
  • Chapter 7 Management, Leadership, and Employee Empowerment
  • Chapter 8 Adapting Organizations to Today's Markets
  • Chapter 9 Producing World-Class Goods and Services
  • Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
  • Chapter 10 Motivating Employees and Building Self-Managed Teams
  • Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
  • Chapter 12 Dealing with Employee-Management Issues and Relationships
  • Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans
  • Chapter 13 Marketing: Building Customer Relationships
  • Chapter 14 Developing and Pricing Products and Services
  • Chapter 15 Distributing Products Quickly and Efficiently
  • Chapter 16 Using Effective Promotional Techniques
  • Part 6 Managing Financial Resources
  • Chapter 17 Understanding Financial Information and Accounting
  • Chapter 18 Financial Management
  • Chapter 19 Securities Markets: Financing and Investing Opportunities
  • Chapter 20 Understanding Money, Financial Institutions and the Federal Reserve Bonus
  • Chapter A Working Within the Legal Environment of Business Bonus
  • Chapter B Using Technology to Manage Information Bonus
  • Chapter C Managing Risk Bonus
  • Chapter D Managing Personal Finances
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