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Direct marketing strategies and tactics unleash the power of direct marketing for bigger profits Herschell Gordon Lewis.
Detalles de publicación: Chicago, IL Dartnell 1992.Descripción: xiii, 356 p. ill. 23 cmISBN:- 0850132207
- 658.8/4 20
- HF5415.126 .L478 1992
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.126 .L478 1992 (Navegar estantería(Abre debajo)) | Disponible | 50000001812907 |
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Descripciones mejoradas de Syndetics:
This all-in-one handbook covers every facet of direct marketing and direct response clearly and precisely, in words easy-to-use-and-understand and without a lot of technical jargon. Individual attention goes to such areas as catalogs, telemarketing, envelope treatment, order cards and coupons, and post-sale follow-up. Includes 171 "Impact Ideas".
Includes index.
Notas de autor provistas por Syndetics
Herschell Gordon Lewis (Plantation, FL) is chairman of Communicomp, a direct marketing agency. He is also president of Lewis Enterprises, writing copy for and consulting with clients throughout the world. He is one of the best-known copywriters and consultants in the U.S. and has written Copywriting Secrets and Tactics, Selling on the Net, Sales Letters that Sizzle, and dozens more.050