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A comprehensive guide to academic research methods that focuses on two of the world's fastest growing industries... As tourism continues to play a larger role in economies all over the world, record numbers of students are flocking to college and university programs in this specialized field of study. Charged with writing a comprehensive thesis that relates to their special hospitality area of interest, many of these students--some of whom are preparing a thesis for the first time in their academic careers--experience difficulty in organizing a project on such a scale. Designed as a companion to the student who is writing such a thesis, How to Research and Write a Thesis in Hospitality and Tourism is a beginner's guide to basic research and writing specifically on this burgeoning field of study. This hands-on guide helps students pull together the various components of a thesis in an organized, coherent fashion--from the cover page to the bibliography--and all the chapters in between. Students learn everything they need to know about developing, designing,and completing an original research study including: How to develop an original thesis How to conduct a thorough literature review How to write a knockout introduction How to write effective chapter summaries How to prepare footnotes and bibliography How to prepare a persuasive cover letter How to obtain, record, analyze, and interpret data And much more!

Tabla de contenidos provista por Syndetics

• Preface(p. xi)
• Acknowledgments(p. xiii)
• About the Author(p. xv)
• Chapter 1 Your Original Thesis(p. 1)
• What Is an Original Thesis?(p. 1)
• What Is Hospitality Industry Research?(p. 1)
• The Original Research Thesis Chapters(p. 2)
• Contents of Chapter One(p. 2)
• Contents of Chapter Two(p. 2)
• Contents of Chapter Three(p. 2)
• Contents of Chapter Four(p. 3)
• Contents of Chapter Five(p. 3)
• The Appendixes(p. 4)
• How Your Research Can Help You and the Industry(p. 4)
• The Importance of Topic Selection(p. 4)
• Initial Topic Selection(p. 5)
• Initial Population Considerations(p. 6)
• The Writing Approach(p. 7)
• The Organizational Structure(p. 8)
• Selecting a Style Manual(p. 9)
• To Type, to Word Process, or to Compute(p. 10)
• Getting Organized--Where and How to Start(p. 11)
• Summary(p. 11)
• Bibliography(p. 12)
• Discussion Questions(p. 12)
• Role Play Exercises(p. 13)
• Exercises(p. 14)
• Chapter 2 The Starting Point--Chapter Two(p. 27)
• Introduction(p. 27)
• Should Chapter Two or Chapter One Be Written First?(p. 27)
• The Relationship between Key Words, Note Cards, and Outlines(p. 28)
• The Initial Research Question and the Literature Review(p. 28)
• Key Words(p. 28)
• Library References(p. 29)
• Internal and External Computer Searches(p. 29)
• Refining the Research Question(p. 30)
• Reference Cards(p. 30)
• The Continuing Development of Chapter Two(p. 31)
• Outline Cards and Tab Cards(p. 31)
• The Outline for Chapter Two(p. 32)
• What Is Footnoted?(p. 32)
• Summary(p. 32)
• Discussion Questions(p. 33)
• Role Play Exercises(p. 34)
• Exercises(p. 35)
• Chapter 3 Starting Chapter One(p. 43)
• Introduction(p. 43)
• The Mechanics of Front Pages(p. 43)
• Writing the Chapter One Introduction(p. 51)
• The Population Revisited(p. 51)
• Say What You Mean and Mean What You Say(p. 52)
• Summary(p. 52)
• Discussion Questions(p. 52)
• Role Play Exercises(p. 53)
• Exercises(p. 54)
• Chapter 4 The Chapter One Core(p. 57)
• Introduction(p. 57)
• The Importance of Chapter One Core Sections(p. 58)
• The Downward Importance Flow in Chapter One(p. 58)
• The Final Research Question(p. 58)
• The Statement of the Problem(p. 58)
• The Subproblems(p. 59)
• Hypotheses(p. 60)
• Organization of the Paper(p. 61)
• Assumptions(p. 62)
• Delimitations(p. 62)
• Summary(p. 63)
• Discussion Questions(p. 64)
• Role Play Exercises(p. 65)
• Exercises(p. 66)
• Chapter 5 Completing Chapter One(p. 73)
• Introduction(p. 73)
• The Final Organizational Structure of Chapter One(p. 73)
• Defining Terms and Abbreviations(p. 74)
• Writing the "Importance of the Study" Section(p. 74)
• Writing the Chapter One Summary(p. 76)
• Tying in Chapters One and Two(p. 76)
• Summary(p. 77)
• Discussion Questions(p. 77)
• Role Play Exercises(p. 78)
• Exercises(p. 79)
• Chapter 6 Chapter Two Revisited(p. 83)
• Introduction(p. 83)
• The Ongoing Literature Review Draft(p. 84)
• Writing the Front Pages for Chapter Two(p. 84)
• Writing the Introduction to Chapter Two(p. 84)
• Revising Chapter Two to the Three Standard Sections(p. 86)
• The Footnotes for Chapter Two(p. 86)
• The Bibliography for Chapter Two(p. 87)
• Summary(p. 87)
• Discussion Questions(p. 88)
• Role Play Exercises(p. 88)
• Exercises(p. 89)
• Chapter 7 The Cover Letter and the Research Instrument(p. 91)
• Introduction(p. 91)
• The Questionnaire as a Foundation for Original Research(p. 92)
• The Importance of Tieing the Population and the Thesis Research Question to the Research Instrument(p. 92)
• Preliminary Research Instrument Development Techniques--Note Cards of Questions(p. 93)
• Preliminary Research Instrument Development Techniques--Interview Sampling(p. 93)
• The Document Review/Revision Process(p. 94)
• Geographical Sampling Size(p. 94)
• Phone or Personal Visit Sampling(p. 94)
• Sample Size(p. 95)
• Refining Final Research Instrument Questions Based on Responses from the Sampling(p. 95)
• The Delphi Approach(p. 95)
• Writing the First Draft of the Research Instrument(p. 96)
• Writing the Cover Letter(p. 96)
• Summary(p. 101)
• Discussion Questions(p. 102)
• Role Play Exercises(p. 102)
• Exercises(p. 103)
• Chapter 8 Chapter Three--The Foundation(p. 109)
• Introduction(p. 109)
• Primary and the Secondary Data(p. 110)
• Criteria for the Admissibility of Data(p. 110)
• Validity(p. 111)
• Reliability(p. 113)
• The Chapter Three Population Description(p. 114)
• Summary(p. 114)
• Bibliography(p. 114)
• Discussion Questions(p. 116)
• Role Play Exercises(p. 116)
• Exercises(p. 117)
• Chapter 9 Chapter Three--The Research Structure(p. 135)
• Introduction(p. 135)
• Research Methodologies(p. 136)
• The Means of Obtaining and the Location of the Data for Each Problem and Subproblem(p. 136)
• Statistical Treatment Options(p. 137)
• Treatment Options for the Data(p. 137)
• Interpretation of the Data for Each Problem and Subproblem(p. 137)
• Item Analyses(p. 138)
• Tables, Figures, Graphs, and Charts(p. 138)
• Basic Review Checks(p. 138)
• Summary(p. 139)
• Bibliography(p. 139)
• Discussion Questions(p. 139)
• Role Play Exercises(p. 140)
• Exercises(p. 141)
• Chapter 10 Chapter Three--The Mechanics(p. 145)
• Introduction(p. 145)
• The Chapter Three Title Page and Introduction(p. 145)
• Preparing the Mailing and Mail Considerations for the Research Instrument(p. 146)
• Coding Options(p. 149)
• Putting Chapter Three Together(p. 149)
• Creating a Three-Chapter Package(p. 150)
• Summary(p. 150)
• Bibliography(p. 151)
• Discussion Questions(p. 151)
• Role Play Exercises(p. 152)
• Exercises(p. 153)
• Chapter 11 Mailings and Chapter Four(p. 155)
• Introduction(p. 155)
• Time Constraints(p. 155)
• The Mechanics of Questionnaire Mailing(p. 156)
• Second Mailing(p. 157)
• When to Start the Data Analysis(p. 158)
• Recording Incoming Data(p. 158)
• Applying Statistical Data Analyses(p. 159)
• Preparing the Charts(p. 159)
• Writing the Chapter Four Front Pages(p. 160)
• Preparing the Appendixes(p. 160)
• Writing the Chapter Four Conclusion(p. 161)
• Creating a Four-Chapter Package(p. 161)
• Summary(p. 161)
• Discussion Questions(p. 162)
• Role Play Exercises(p. 163)
• Exercises(p. 164)
• Chapter 12 Writing Chapter Five(p. 169)
• Introduction(p. 169)
• The Chapter Five Introduction(p. 170)
• Interpreting Each Subproblem's Data(p. 170)
• Interpreting the Conclusion of Each Hypothesis(p. 171)
• Interpreting the Conclusions Concerning the Problem and the Research Question(p. 172)
• Generalizations Beyond the Parameters of the Study(p. 172)
• Writing the "Recommendations for Further Study" Section(p. 173)
• Writing the "Contributions of the Study" Section(p. 174)
• Writing the Chapter Five Conclusion(p. 174)
• Summary(p. 174)
• Discussion Questions(p. 175)
• Role Play Exercises(p. 176)
• Exercises(p. 177)
• Chapter 13 Post-Study Tasks(p. 179)
• Introduction(p. 179)
• The Addenda(p. 179)
• Packaging the Original Research Study(p. 180)
• Writing the Research Study Synopsis(p. 183)
• Thank-You Letters and Synopsis Distribution(p. 184)
• Publishing and Otherwise Using the Thesis(p. 184)
• Summary(p. 185)
• Discussion Questions(p. 185)
• Role Play Exercises(p. 186)
• Exercises(p. 187)
• Index(p. 189)

Notas de autor provistas por Syndetics

JAMES M. POYNTER is Director of the Travel Administration program at the Metropolitan State College of Denver. A thirty-year veteran of the travel industry, he also conducts seminars for national travel associations, universities, colleges, and a wide range of private institutions. In addition to designing, marketing, and personally guiding more than 40 tours, he serves as a consultant to a large number of corporate travel departments, tour companies, and travel agencies.