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This unique collaboration of leading global scholars and researchers with foremost executives offers an in-depth examination of the theory and practice of corporate strategy in the international hospitality industry. Each chapter contains a theoretical overview explaining the application of corporate strategy structures and analytical tools; an analysis of essential multinational developments in the topic area regarding research findings, reports, interviews and company information; a review and commentary on the effectiveness of systems and techniques currently used in order to identify new perspectives on present and future corporate strategy problems and challenges. Also takes into account recent developments in the European economic community and their implications for the industry.