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Dan Ciampa's book directly addresses the challenge of making Total Quality work in a practical, no-nonsense way. Total Quality is in demand today, now that companies in every sector are beginning to compete on the basis of quality, not simply cost. With cost a given, product quality is moving from just a challenge to to rapidly assuming the position as the next competitive prerequisite. The companies that will dominate markets in the 1990s and beyond will deliver high-quality, competitively priced products just when the consumer wants them.The vehicle by which those companies will reach that stage is Total Quality, a company-wide effort seeking to install and make permanent a climate where employees will continuously improve their ability to provide on-demand products and services that customers will find of particular value.