Driving over a cliff? business lessons from the world's car industry Graeme P. Maxton, John Wormald.
Series The EIU seriesDetalles de publicación: [London] Economist Intelligence Unit Wokingham, England Reading, Mass. Addison-Wesley Pub. c1995.Descripción: xv, 263 p. illISBN:- 0201593920
- 338.4/76292 20
- HD9710.A2 M386 1995
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Descripciones mejoradas de Syndetics:
The automotive industry is one of the world's largest and most truly global. Its products have deeply influenced life in the developed parts of the world, and are widely aspired to in the rest. It has had an incalculable impact on modern industrial organization. However, like all industries subject to the laws of markets, economics and competition, it is now entering the mature phase of its lifecycle. This work presents an holistic and strategic view of the industry, across time and geographies, and across its different sectors and functions.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Society and the Demand for Automobiles
- The Automobile Industry at a Turning Point
- Markets and the Outlook for Demand
- Options for Products
- Vehicle Manufacturers and the Industry