Descripciones mejoradas de Syndetics:

This new edition offers more detailed cases and strategies for dealing with varying economic conditions as well as the theoretical and practical background required for successful purchasing. It provides the basic information new buyers need to accurately forecast and fulfil their customer's merchandise requirements. New coverage is included on buying from catalogues and home buying networks.

Tabla de contenidos provista por Syndetics

• Preface
• Part I Introduction To Retail Buying
• 1 The Buyer's Role in Contemporary Buying
• 2 Central Buying for Chain Organizations
• 3 Buying for Full-Line and Specialized Department Store Operations
• 4 Buying For Catalogs and Home Buying Networks
• 5 Resident Buying Offices and Other Outside Information Sources
• Part II Fundamentals of Effective Buying
• 6 What to Buy
• 7 How Much to Buy
• 8 From Whom and When to Buy
• 9 Purchasing "Off-Price."
• 10 A Trip to the Market
• 11 Evaluating and Buying From Foreign Markets
• 12 Developing Import Programs
• 13 Negotiating the Purchase and Writing the Order
• Part III Additional Buyer Responsibilities
• 14 Merchandise Pricing
• 15 The Development of Private Label Programs
• 16 The Buyer's Role in Planning Advertising, Visual Merchandising and Other Promotional Activities
• Glossary
• Index