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The survey research handbook / Pamela L. Alreck, Robert B. Settle.
Series The Irwin series in marketingDetalles de publicación: Chicago : Irwin , 1995.Edición: 2nd edDescripción: xxvi, 470 p.: ill.; 24 cmTipo de contenido:- 0256103216
- 301/.0723 20
- HN29 .A46 1995
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Sala de Referencia mb | HN29 .A46 1995 (Navegar estantería(Abre debajo)) | Disponible | 50000002015278 |
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Descripciones mejoradas de Syndetics:
A comprehensive practical reference that brings together the various techniques and principles, skills, and activities that are required to conduct an effective survey project. The volume is divided into four sections: planning and designing the survey; developing survey instruments; collecting and
Includes index.
Tabla de contenidos provista por Syndetics
- Part One Planning and Designing the Survey
- Chapter 1 Initiating a Survey
- Chapter 2 Planning the Project
- Chapter 3 Designing the Sample
- Part Two Developing Survey Instruments
- Chapter 4 Composing Questions
- Chapter 5 Creating Item Scales
- Chapter 6 Building Questionnaires
- Part Three Collecting and Processing Data
- Chapter 7 Self-Administered Surveys
- Chapter 8 Collecting Interview Data
- Chapter 9 Processing Data
- Part Four Interpreting and Reporting Results
- Chapter 10 Describing Data Distributions
- Chapter 11 Measuring item Interactions
- Chapter 12 Reporting the Information
- Appendix
- A Conducting Focus Groups
- B Conducting Experiments
- C Presenting Survey Results
- Glossary
- Index