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Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson.
Detalles de publicación: Boston Allyn and Bacon c1993.Edición: 6th edDescripción: xii, 720 p. ill. 27 cmISBN:- 0205142427
- 658.8/02 20
- HF5415.135 .K47 1993
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.135 .K47 1993 (Navegar estantería(Abre debajo)) | Disponible | 50000002041910 |
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Descripciones mejoradas de Syndetics:
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- 1 Introducing Government in America
- 2 the Constitution
- 3 Federalism
- 4 Civil Liberties and Public Policy
- 5 Civil Rights and Public Policy
- 6 Public Opinion and Political Action
- 7 the Mass Media and the Political Agenda
- 8 Political Parties
- 9 Campaigns and Voting Behavior
- 10 Interest Groups
- 11 Congress
- 12 the Presidency
- 13 the Federal Bureaucracy
- 14 the Federal Courts
- 15 Congress, the President, and the Budget: the Politics of Taxing and Spending
- 16 Social Welfare Policymaking
- 17 National Security Policy Making