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Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900.

For example, the book tells how:
* President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital.
* Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s.
* William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy.
* Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it.
* Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process.
* Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety.

This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.

Tabla de contenidos provista por Syndetics

• Lea's Communication Series Jennings Bryant/Dolf Zillmann, General Editors(p. ii)
• Prologue(p. ix)
• Acknowledgments(p. xviii)
• Part I the Seedbed Years of Counseling, 1900-1919(p. 1)
• Notes on Sources(p. 9)
• Chapter 1 The Nation's First Publicity Agency(p. 10)
• Chapter 2 The First Washington Agencies(p. 27)
• Chapter 3 First Parker and Lee; Then Lee, Harris, and Lee(p. 37)
• Chapter 4 The Hamilton Wright Organization -- the First International Agency(p. 73)
• Chapter 5 Pendleton Dudley Starts Fifth Agency in 1909(p. 92)
• Notes on Sources(p. 113)
• Chapter 6 Ivy Lee Returns to New York; Joined by T. J. Ross(p. 114)
• Chapter 7 Edward L. Bernays: Pioneer, Philosopher, Centenarian(p. 159)
• Notes on Sources(p. 190)
• Chapter 8 Bernays: The Counselor and His Genius and His Role in the Profession(p. 193)
• Chapter 9 John Price Jones Tries to Ride Two Horses(p. 226)
• Chapter 10 Steve Hannagan: Super Press Agent(p. 251)
• Chapter 11 Harry Bruno: Aviation and Public Relations Pioneer(p. 278)
• Chapter 12 William H. Baldwin: Counselor and Citizen(p. 308)
• Chapter 13 Ben Sonnenberg: Sui Generis(p. 343)
• Chapter 14 Clarke and Tyler: Builders of the Ku Klux Klan(p. 372)
• Chapter 15 John W. Hill: Builder of An Enduring Legacy(p. 414)
• Chapter 16 John Hill's Two Major Battles: Steel and Tobacco -- and the Person(p. 458)
• Part III the Depression and the Years Beyond(p. 525)
• Notes on Sources(p. 529)
• Chapter 17 Carl Byoir: The LIttle Giant of Public Relations(p. 531)
• Chapter 18 Carl Byoir: Years of Success and Storm(p. 553)
• Chapter 19 Whitaker & Baxter: Architects of the New Politics(p. 589)
• Chapter 20 Earl Newsom: Counselor to Corporate Giants(p. 634)
• Chapter 21 Earl Newsom and the Auto Giants: Ford and Gm(p. 682)
• Chapter 22 Earl Newsom and the Ford Foundation(p. 735)
• Epilogue(p. 761)
• Index(p. 777)

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CHOICE Review

This exhaustive and lovingly written account of the development of the public relations industry could not have been written by anyone but Cutlip. If there is a true successor to Ivy Lee and Edward L. Bernays, who developed the public relations profession, it is Cutlip, whose PR texts have probably trained more students and practitioners than anyone else's. This lengthy history, which tracks this country's premiere corporate PR firms, is not, however, a book for the novice. As an account of the early days of PR agencies, the book makes use of limited research techniques to establish the breadth of various firms' clientele. The relevant impact of the practitioners is either missing or buried within minutiae of agency history. Certain chapters do merit a reading, especially so that current professors can use the examples as part of an ethics lesson. "Clark & Tyler: Builders of the Ku Klux Klan" and "John Hill's Two Major Battles: Steel & Tobacco" will provide good case studies of public manipulation in the hands of skilled professionals, with or without commitment. Perhaps this was Cutlip's intent. Researchers, faculty, and professionals. S. A. Raucher; University of New Haven