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A collection of case studies demonstrating how demographics can be applied in both the public and private sectors for such tasks as planning, long-term corporate strategy, forecasting, human resource management, and marketing. Written in nontechnical language for use either as a classroom textbook or a self-study tutorial. No index. Annotation c. by Book News, Inc., Portland, Or.

Tabla de contenidos provista por Syndetics

• Preface(p. ix)
• Part 1 Introduction(p. 1)
• 1 Introduction(p. 3)
• 2 Orientation to Case Studies(p. 10)
• Part 2 Politics and the Law(p. 15)
• 3 Empowered or Disadvantaged? Applications of Demographic Analysis to Political Redistricting(p. 17)
• Notes(p. 31)
• References(p. 32)
• 4 The Use of Intercensal Population Estimates in Political Redistricting(p. 33)
• References(p. 53)
• Notes(p. 53)
• 5 The Use of Population Estimates and Projections in the Court-Mandated Reapportionment of Los Angeles County(p. 55)
• 5 The Use of Population Estimates and Projections in the Court-Mandated Reapportionment of Los Angeles County(p. 68)
• 6 Evaluating Boundary Changes for Discriminatory Effect(p. 70)
• Notes(p. 85)
• References(p. 86)
• Appendix(p. 87)
• Discussion Questions for Part 2(p. 89)
• Part 3 Markets(p. 91)
• 7 Improving Cellular Market Area Valuation with Demographic Data(p. 93)
• References(p. 108)
• Notes(p. 108)
• 8 Targeting Wealthy Ex-Wisconsinites in Florida: a Case Study in Applied Demography(p. 109)
• Notes(p. 125)
• 9 Selecting Markets for Corporate Expansion: a Case Study in Applied Demography(p. 129)
• Notes(p. 143)
• References(p. 143)
• 10 Motel 48: Evaluating the Profitability of a Proposed Business(p. 144)
• Notes(p. 154)
• Discussion Questions for Part 3(p. 155)
• Part 4 Locations(p. 157)
• 11 Using Demographic Analysis in Health Services Planning: a Case Study in Obstetrical Services(p. 159)
• References(p. 179)
• Notes(p. 179)
• 12 Population Estimates, Projections, and Expert Testimony in Adversarial Legal Proceedings: a Case Study of Automobile Dealerships(p. 180)
• Notes(p. 199)
• References(p. 200)
• 13 Locating Fire Station Sites: the Response Time Component(p. 203)
• Notes(p. 216)
• References(p. 216)
• 14 A Demographic Analysis of the Market for a Long-Term Care Facility: a Case Study in Applied Demography(p. 218)
• Notes(p. 245)
• References(p. 246)
• Discussion Questions for Part 4(p. 247)
• Part 5 Planning and Policy(p. 249)
• 15 Strategic Financial Planning for Hospitals: Demographic Considerations(p. 251)
• Notes(p. 264)
• References(p. 264)
• 16 Estimating Vital Rates from Corporate Databases: How Long Will Gm's Salaried Retirees Live?(p. 265)
• Notes(p. 294)
• References(p. 294)
• 17 Enrollment Projection in a Multicampus University System(p. 298)
• 18 Predicting College Enrollment Results from a Variant of the Life Table(p. 324)
• Appendix: 18.1 Enrollment Life Table Csu First-Time Freshmen: 1978-79 Cohort(p. 325)
• 19 Planning for Children's Residential Care(p. 327)
• Notes(p. 342)
• References(p. 342)
• 20 Documenting State Underemployment Patterns(p. 343)
• Notes(p. 355)
• References(p. 355)
• Discussion Questions for Part 5(p. 357)
• About the Book(p. 358)
• About the Editors and Contributors(p. 359)

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CHOICE Review

This casebook was designed to enhance the instruction and use of applied demography, a field that over the last 25 years has become an important contributor to the strategic decision making of investors, corporations, nonprofit organizations, and governments. It consists of two short introductory chapters and 18 case studies of actual applications. Four chapters each address (1) political redistricting, reapportionment, and political boundary changes; (2) the analysis of markets for corporate expansions (e.g., motel chains); and (3) locational analyses for obstetrical services, automobile dealerships, fire stations, and long-term care facilities. The final six chapters treat a range of planning issues (e.g., enrollment projections) involving corporations, universities, and government agencies. Each case study carefully presents the problem, the steps of the analysis, and the statistical outcomes. Additionally, the cases reflect on the client-demographer relationship and the client's subsequent decision. Overall, this is a well-conceived collection with high quality, accessible, and informative cases. Strongly recommended for classroom use, and for libraries supporting upper-division undergraduate through professional audiences. R. A. Beauregard; University of Pittsburgh