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Global strategies insights from the world's leading thinkers with a preface by Percy Barnevik ; afterword by Rosabeth Moss Kanter.

Series The Harvard business review book seriesDetalles de publicación: Boston, MA Harvard Business School Press c1994.Descripción: xix, 243 p. ill. 24 cmISBN:
  • 0875845614 (alk. paper)
Títulos uniformes: Tema(s): Clasificación CDD:
  • 658/.049 20
Clasificación LoC:
  • HD2755.5 .G554 1994
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Libro Biblioteca Encarnación Valdés Colección General bev 658.049 G562 (Navegar estantería(Abre debajo)) Disponible 80000001766123
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Descripciones mejoradas de Syndetics:

Renowned strategy thinkers, including Gary Hamel, C.K. Prahalad, Michael Porter, Christopher A. Bartlett, Sumantra Ghoshal and Kenichi Ohmae, discuss the myriad aspects of today's global issues, in this text. Interviews with executives and profiles of international companies reveal how practitioners are successfully implementing worldwide strategies.

Articles originally published in the Harvard business review since 1982.

Includes index.

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Booklist Review

As part of an ongoing series dealing with key business topics of current interest, this book contains 14 readings from the Harvard Business Review. The contributors, including such notables as Michael E. Porter, Kinichi Ohmae, Christopher A. Bartlett, Gary Hamel, and C. K. Prahalad, discuss the myriad aspects of global issues. This reader is appropriately divided into three parts: the global challenge, developing a global strategy, and winning in foreign markets. All but four of the readings come from articles published in the past five years. The volume is well organized with a preface and an afterword, a brief abstract of each reading, and a short biographical sketch of each of the 23 contributing authors and coauthors. This consequential book presents a compelling vision of competitive strategy in an increasingly borderless world. Recommended for a wide audience of practicing executives, consultants, and business academics. ~--Joseph Leonard
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