Management mistakes & successes Robert F. Hartley.
Detalles de publicación: New York Wiley c1994.Edición: 4th edDescripción: viii, 419 p. ill. 23 cmISBN:- 0471000876 (pbk.)
- 658.4 20
- HD38 .H3488 1994
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.4 H332m4 (Navegar estantería(Abre debajo)) | c.2 | Disponible | 80000001897423 | |||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.4 H332m4 (Navegar estantería(Abre debajo)) | Disponible | 80000001747362 |
Descripciones mejoradas de Syndetics:
Offering insights into the art of managerial decision making, this book presents contrasting cases of management errors and triumphs and the lessons learned from them. This edition contains more global, ethical and total quality management applications. Case studies involve such nationally known companies as IBM, Wal-Mart, Continental Airlines and Genentech.
Includes bibliographical references.
IBM : the giant tumbles in coping with change -- Genentech : a planning delusion? -- Maytag : bungled planning in England -- Coca-Cola's classic planning blunder -- Contrast : Southwest Airlines : finding a strategic window of opportunity -- From monumental failure to outstanding success : the Edsel and the Mustang -- Sears : an organizational morass -- Campeau Corporation : a raider finds indigestion -- Continental Airlines : confrontational destruction of an organization -- Contrast : GM's Saturn : an organization builds on quality and customer satisfaction -- Harley Davidson : relinquishing dominance to a foreign upstart -- Contrast : Harley Davidson fights back -- A.C. Gilbert : flawed crisis management -- The savings and loan disaster : leadership greed on display -- Chrysler Corporation, early 1980s : "Can we even survive?" -- Contrast : Chrysler's great turnaround -- Contrast : Wal-Mart : leading to retailing's biggest -- United Way : where were the controls? -- The Yugo : a socialist fiasco in a competitive environment --
Days Inns : disavowing standards for the sake of growth -- Contrast : McDonald's : maximizing controls and sustaining vigorous growth -- The Dalkon Shield : mishandling the public trust -- Customer abuses : cigarettes, health clubs, small loans -- Contrast : Johnson & Johnson's Tylenol : regaining public trust - and yet...? -- Conclusions : what can be learned?