Tabla de contenidos provista por Syndetics

• Foreword: Communicating the "Vision Thing" by John Martin(p. ix)
• The Genesis of Top Dog(p. xi)
• Acknowledgments(p. xv)
• Part 1. How We Got Here: The Changing Role of the CEO in a Changing Workplace
• Prologue: "When 'It' Hits the Fan"(p. 3)
• 1. Being a CEO "Ain't" What It Used to Be(p. 15)
• "Opening Pandora's Box"(p. 35)
• 2. A New and Different Workplace(p. 49)
• "Some Bets Are Worth Losing"(p. 63)
• Part 2. What We Know: The Link Between Communication and Leadership
• 3. Redefining Communication--The Essence of Leadership(p. 79)
• "Telling It Like It Is"(p. 96)
• 4. The Making of Chief "Communication" Officers(p. 115)
• "Sometimes an Emperor Without Clothes"(p. 132)
• Part 3. How to Be an effective Communicator: Transforming Chief Executive Officers into Chief Communication Officers
• 5. Consistency--The Heart and Soul of Credibility(p. 149)
• "The Game Plan--Who Says What to Whom ..."(p. 172)
• 6. Compassion--Being Empathetic and Responsive(p. 187)
• "CEOs Don't Have to Be Schizophrenics--But It Helps"(p. 212)
• 7. Organization--Integrating Strategies and Tactics(p. 224)
• "When the Going Gets Tough, the Tough ... Go to Yankee Stadium"(p. 251)
• 8. Selectivity--Maximizing the CEO's Impact(p. 264)
• "I Have Seen the Enemy--and It Is Me ..."(p. 281)
• Part 4. Where Are We Going? A Look to the Future
• 9. The Future: Seeking a New Breed of Top Dog(p. 301)
• "Every (Top) Dog Has His Day ..."(p. 318)
• Epilogue: "All's Well That Ends Well ..."(p. 340)
• Endnotes(p. 349)
• Appendix(p. 357)
• Index(p. 359)

Reseñas proporcionadas por Syndetics

Library Journal Review

Done in a format that is different from most management books, this work is about the changing role of the chief executive officer, especially in the area of communications. Each chapter deals with a specific aspect of the issue, for example, the link between communication and leadership. The beginning of each chapter is a well-documented discussion of the issues; the second part is a fictional story, running through the entire work, of Arlen Burch Royster, CEO of Royal Accommodations, a hotel chain. The story helps the reader experience in real terms the issues being discussed. Pincus (communications, California State-Fullerton) and DeBonis, a marketing consultant, present an excellent, readable work. Highly recommended for all management collections.-Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

CHOICE Review

Part novel, part how-to, and entirely interesting, Top Dog weaves business advice and management expertise into a fascinating series of events in the life of Arlen Burch Royster, the fictional CEO of Royal Accommodations, a national hotel chain. Royster discovers that a number of ambitious but less-than-ethical managers have cooked the company's books. He finds himself confronted with the task of explaining what's gone wrong to the shareholders, employees, government regulators, and--of course--the press. For a brief period, Royster becomes the very public image of the company, and the survival of the firm hangs on his every word. Accoring to the authors, leadership and communication are inextricably intertwined in virtually all of today's large, complex business organizations, and the would-be CEO who fails to master the art of effective communication with various constituent groups, in their view, can never hope to succeed as a leader. What is missing here is exactly how managers can acquire these skills. In place of a training plan, the authors offer a four-part model for success. Consistency (the need for credibility), compassion (the need to be empathetic and responsive), organization (the need to integrate strategies and tactics), and selectivity (the need to limit and focus communication), they say, are at the heart of all successful corporate and organizational communication efforts. The advice is helpful but hardly transforming for someone bright enough to run a large corporation. Nonetheless, a most unusual and very readable volume. Academic and practitioner audiences. J. S. O'Rourke; University of Notre Dame

Booklist Review

With CEOs now being kicked out of their corner offices at an unprecedented rate, it's time, say Pincus and DeBonis, to rethink the role and responsibilities of the corporate leader, not the least of which is the way top dogs communicate to all their key stakeholders--most of all, employees. On the basis of 10 years of research, the authors link communications and leadership in a definitive way, showing through data and case histories how consistency, compassion, organization, and selectivity (their CCOS model) form the linchpins of true communications. As another illustration, they spin a fictional tale of Arlen Royster, CEO of a national hotel chain, who's faced with both cooked books and an internal mutiny. Endnotes and fairly impressive CEO interviews underscore their major theme: that U.S. business leaders must learn the hows, whens, wheres, and whys of communicating to succeed both now and in the next century. A book that not only needs to be written but also to be read widely. ~--Barbara Jacobs