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Library Journal Review

Shefsky, a lawyer specializing in entrepreneurship, uses inspirational vignettes to illustrate how people can take an idea or skill and parlay it into their own business. The emphasis here is on the psychological aspects of going into business (developing self-confidence, overcoming fear of failure, etc.) and short on the how-to aspects of running a business. There is little in the way of guidance on raising money or writing a business plan, for example. Shefsky provides the stories of numerous entrepreneurs (both famous and otherwise) and shows how they overcame barriers (such as initial failure) to follow their dreams and prosper. There is a tendency to view all business failure as a precursor to later prosperity (which may not always be true), but many readers are sure to be motivated by the book's message of success. For public libraries.-M. Uri Toch, P.L. of Cincinnati & Hamilton Cty. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Publishers Weekly Review

The premise here is that anyone can learn to be an entrepreneur. Shefsky, founder of a law firm counseling start-up businesses, interviewed hundreds of entrepreneurs for this work. Citing dozens of firms, such as Federal Express, Microsoft, McDonald's, Mary Kay Cosmetics and Mrs. Fields Cookies, the author analyzes the psychology and temperament of their innovators and explains such vital factors as financing, a firm business plan, confidentiality, risk acceptance, a distinctive presence, tradition busting and choosing the right partner. Shefsky's often humorous staccato exposition is peppered with anecdotes and later leavened by more deliberate reflections on workaholism, fear of failure, rule breaking and other concepts. This is a book would-be entrepreneurs can profit from. Major ad/promo; Fortune Book Club, Business Week Book Club and Newbridge Executive Program alternates; author tour. (June) (c) Copyright PWxyz, LLC. All rights reserved

Booklist Review

Imagine lawyer Shefsky as your very own cheerleader, egging you on to open a business. Don't, however, expect much in the way of practicalities from him because what he provides are chapters of wisdom and encouragement based on interviews with more than 200 entrepreneurs, from Rich Melman of Chicago's Lettuce Entertain You restaurants to the examples of Federal Express and Mrs. Fields. He literally attacks all the traditional excuses for not starting a business, advises on such psychological barriers as dealing with past failures and breaking rules, and shares sleep and diet formulas and ideas for choosing partners and business formats. Is work more fun than fun? Will you do whatever it takes? Then, for starters, peruse this zealot's easy-reading guide to controlling your destiny. ~--Barbara Jacobs