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The authors advance the state-of-the-art in questionnaire design'combining time-proven techniques with current findings and methods. Asking Questions takes the reader from start to finish in the questionnaire design process'detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research.

Tabla de contenidos provista por Syndetics

• The Social Context of Question Asking
• Asking Nonthreatening Questions About Behavior
• Asking Threatening Questions About Behavior
• Questions for Measuring Knowledge
• Measuring Attitudes: Formulating Questions
• Measuring Attitudes: Recording Responses
• Using Standard Demographic Terms
• Order of the Questionnaire
• Format of the Questionnaire
• Designing Questionnaires for Mail and Telephone Surveys
• Questionnaires from Start to Finish
• Resources
• A. Glossary: The Tools of the Trade
• B. Resident Questionnaire
• C. Wind Energy Questionnaire
• D. Illinois State Bar Association Survey

Notas de autor provistas por Syndetics

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.