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Recounts the success stories of entrepreneurs who were able to found profitable companies or make lucrative developments through a combination of imagination and luck.

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Booklist Review

Gr. 5-9. Aaseng gives captivating examples of exceptional marketing techniques in this quartet of titles, hyped by their own outstanding dust jackets--naturals for display. Grouping his examples of entrepreneurs, inventors, tinkerers, unsung originators, and the genuinely curious by topic gives additional relevance. While Aaseng talks of "luck" in Fortunate Fortunes, it is obvious that perception and recognition of opportunity undergird the chance involved. Pithy quotes abound; in Problem Solvers, for example, Edwin Land (who invented the Polaroid camera) defines creativity as the "sudden cessation of stupidity." Youngsters will be pleased to note that some of these extraordinary role models were hardly docile as children. For example, Aaseng notes in Rejects that young Bill Lear (who developed the Lear jet) would often skip school and bike along highways in search of stalled cars to fix. And while the golden arches have achieved global recognition, the author relates the real story of McDonald's in Unsung Heroes, telling of the two brothers who, in 1948, developed the idea of fast-food restaurants. Wide margins provide space for definition of relevant corporate and industrial concepts, and period photos and reproductions of ads expand this lively account. Purchase for curriculum support; would-be Donald Trumps can cut their "dealing teeth" on these for personal enjoyment. Bibliographies appended. --Phillis Wilson

Notas de autor provistas por Syndetics

Nathan Aaseng grew up in Minnesota and worked as a microbiologist for four years before becoming a writer.

He has written over ninety books for young readers, including biographies, and sports and science books.

(Bowker Author Biography)