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This full colour text provides a dynamic way of bringing the real world into the classroom. It is the only textbook to combine all the basic principles with real-world simulations featuring actual companies - simulations which provide students with on the job experience in ways that no other textbook can match.

Tabla de contenidos provista por Syndetics

• I Foundations Of Business Communication
• 1 Communicating Successfully in an Organization
• 2 Understanding Business Communication
• 3 Communicating Interculturally
• 4 Communicating Through Technology
• II The Writing Process
• 5 Planning Business Messages
• 6 Composing Business Messages
• 7 Revising Business Messages
• III Letters, Memos, And Other Brief Messages
• 8 Writing Direct Requests
• 9 Writing Routine, Good-News, and Goodwill Messages
• 10 Writing Bad-News Messages
• 11 Writing Persuasive Messages
• IV Reports And Proposals
• 12 Writing Short Reports
• 13 Planning Long Reports
• 14 Completing Formal Reports and Proposals
• V Employment Messages
• 15 Writing Résumés and Application Letters
• 16 Interviewing for Employment and Following Up
• VI Oral Communication
• 17 Listening, Interviewing, and Conducting Meetings
• 18 Giving Speeches and Oral Presentations
• Appendix A Format and Layout of Business Documents
• Appendix B Documentation of Reports Sources
• Handbook: Fundamentals of Grammar and Usage
• Correction symbols appear on the inside covers for easy reference
• References