Descripciones mejoradas de Syndetics:

The best small business guide in America just got better!
* What kind of business is right for me?
* Where do I go for financing?
* How much should I charge?
* How do I find good personnel?
* What kind of bookkeeping system is best for me?
* How much insurance do I need?
For over a decade, more than 100,000 small business owners like youhave turned to How to Start, Run, and Stay in Business for answersto these and other crucial business questions. That's because topconsultants Greg and Patricia Kishel speak your language, offeringdown-to-earth advice on every aspect of starting and running abusiness. Completely updated and revised, this Second Edition nowoffers three new chapters on making a business plan, managing andmotivating your employees, and selling and servicing. Some of thefeatures that have made this guide such a huge successinclude:
* An interactive handbook format, featuring dozens of check-listsand examples, that takes you step-by-step through all the toughnuts-and-bolts decisions
* Sample forms and statements, including job applications,accounting forms, and inventory cards, to make sure that you'reorganized from the start
* Budgeting, advertising, and marketing plans that help you outlinea strategy for success
* A "Getting Help" directory to pro bono organizations--expertadvice, free of charge!

Tabla de contenidos provista por Syndetics

• Getting Started
• Preparing Your Business Plan
• Determining the Best Location
• Your Building
• Structuring the Business
• Recordkeeping and Taxes
• Financial Statements
• Obtaining Capital
• Controlling Your Inventory
• Setting the Price
• Staffing
• Managing and Motivating
• Developing Your Promotional Strategy
• Selling and Servicing
• Safeguarding Your Business
• International Marketing
• Franchising
• Getting Help
• Index

Notas de autor provistas por Syndetics

GREGORY and PATRICIA KISHEL are business consultants and coauthors of Start, Run, and Profit from Your Own Home-Based Business, Build Your Own Network Sales Business, and Cashing in on the Consulting Boom. They both have MBA degrees and teach college courses in management, marketing, and finance. Gregory is also Director of the Orange County Small Business Development Center in Southern California.