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The art of the long view the path to strategic insight for yourself and your company Peter Schwartz.

Por: Detalles de publicación: New York Doubleday 1991.Descripción: x, 258 pISBN:
  • 0385267312
Tema(s): Clasificación CDD:
  • 658.4/012 20
Clasificación LoC:
  • HD30.28 .S316 1991
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    Valoración media: 0.0 (0 votos)
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Libro Biblioteca de Mayagüez Colección General mb HD30.28 .S316 1991 (Navegar estantería(Abre debajo)) Disponible 50000001964674
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Descripciones mejoradas de Syndetics:

Using the techniques Peter Schwartz presents for the first time in The Art of the Long View, can begin to chart the course of their own future or their company's, not with hard numbers, but with intangibles: belief in the company, their own hopes and fears, and their reaction to events. Among Schwartz' clients are the White House, Disney, Nissan, the New York Stock Exchange and the London Stock Exchange. National business media.

Includes index.

nov/91 14.49

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Library Journal Review

Stating that ``using scenarios is rehearsing the future,'' Schwartz emphasizes the need to make better decisions for the future through the technique of scenario building. He presents a step-by-step process of developing scenarios, which includes isolating the decision to be made and identifying the key factors and driving forces in the environment that affect the decision. Schwartz includes many examples of how he and others have used scenarios successfully, and he describes three scenarios for the world in the year 2005. A very interesting and readable book, this is highly recommended for all business collections.-- Jane N. Kathman, Coll. of St. Benedict, St. Joseph, Minn. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
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