Descripciones mejoradas de Syndetics:

This text presents all topics from a practical business point of view. Current communication topics are discussed in depth, including technology, oral and non-verbal communication and graphics.

Tabla de contenidos provista por Syndetics

• Preface(p. xiii)
• Part 1 The Communication Environment
• Chapter 1 Business Communication Foundations(p. 2)
• Goals of Business Communication(p. 4)
• Patterns of Business Communication(p. 7)
• The Communication Process(p. 10)
• Communication Barriers(p. 19)
• Summary of Learning Objectives(p. 23)
• Discussion Questions(p. 25)
• Application Exercises(p. 26)
• Message Analysis(p. 28)
• Grammar Workshop(p. 29)
• Chapter 2 International and Cross-Cultural Business Communication(p. 30)
• The Challenges of International and Cross-Cultural Business Communication(p. 31)
• Guidelines for Successful Cross-Cultural Communication(p. 37)
• Communicating Successfully with Major Trading Partners of the United States(p. 44)
• Communicating in a Diverse Workplace(p. 50)
• Sources of Business Communication Information for Understanding a Global and Diverse Society(p. 53)
• Summary of Learning Objectives(p. 54)
• Discussion Questions(p. 56)
• Application Exercises(p. 56)
• Message Analysis(p. 58)
• Grammar Workshop(p. 58)
• Chapter 3 Communication Technologies and Techniques(p. 60)
• Tools for Written Communication(p. 61)
• Tools for Oral Communication(p. 69)
• Tools for Visual Communication(p. 72)
• The Internet and World Wide Web(p. 72)
• Trends and Issues(p. 75)
• Summary of Learning Objectives(p. 78)
• Discussion Questions(p. 80)
• Application Exercises(p. 80)
• Message Analysis(p. 82)
• Grammar Workshop(p. 83)
• Part 2 Developing Communications
• Chapter 4 Principles of Business Communication(p. 86)
• Choosing Words(p. 87)
• Developing Sentences(p. 95)
• Forming Paragraphs(p. 101)
• Using Unbiased Language(p. 105)
• Composing with Style(p. 107)
• Summary of Learning Objectives(p. 109)
• Discussion Questions(p. 110)
• Application Exercises(p. 110)
• Message Analysis(p. 116)
• Grammar Workshop(p. 116)
• Chapter 5 Developing Effective and Ethical Business Messages(p. 118)
• Planning and Composing Business Messages(p. 119)
• Determining Vocabulary Level(p. 129)
• Writing in Groups(p. 133)
• Being Ethical(p. 135)
• Assuring Legality(p. 148)
• Summary of Learning Objectives(p. 151)
• Discussion Questions(p. 153)
• Application Exercises(p. 153)
• Message Analysis(p. 156)
• Grammar Workshop(p. 156)
• Part 3 Correspondence Applications
• Chapter 6 Positive and Neutral Messages(p. 160)
• Use the Direct Plan for Positive and Neutral Messages(p. 161)
• How to Use the Direct Plan(p. 161)
• Implementing the Direct Plan(p. 163)
• Inquiries(p. 167)
• Request Approvals(p. 172)
• Claims(p. 172)
• Adjustments(p. 173)
• Unsolicited Positive and Neutral Messages(p. 180)
• Summary of Learning Objectives(p. 181)
• Discussion Questions(p. 184)
• Application Exercises(p. 184)
• Case Problems(p. 185)
• Message Analysis(p. 190)
• Grammar Workshop(p. 190)
• Chapter 7 Goodwill Messages(p. 192)
• Types of Goodwill Messages(p. 193)
• Style in Goodwill Messages(p. 200)
• Summary of Learning Objectives(p. 201)
• Discussion Questions(p. 202)
• Application Exercises(p. 202)
• Case Problems(p. 203)
• Message Analysis(p. 206)
• Grammar Workshop(p. 206)
• Chapter 8 Negative Messages(p. 208)
• Use the Indirect Plan for Negative Messages(p. 209)
• How to Use the Indirect Plan(p. 209)
• Implementing the Indirect Plan(p. 214)
• Request Refusals(p. 218)
• Adjustment Refusals(p. 219)
• Credit Refusals(p. 226)
• Unsolicited Negative Messages(p. 226)
• Use the Direct Plan for Negative Messages When Appropriate(p. 226)
• Summary of Learning Objectives(p. 227)
• Discussion Questions(p. 235)
• Application Exercises(p. 235)
• Case Problems(p. 236)
• Message Analysis(p. 242)
• Grammar Workshop(p. 243)
• Chapter 9 Persuasive Messages(p. 244)
• Use the Indirect Plan for Persuasive Messages(p. 246)
• How to Use the Indirect Plan(p. 246)
• Implementing the Indirect Plan(p. 248)
• Persuasive Requests(p. 251)
• Recommendations(p. 251)
• Special Claims(p. 256)
• Sales Messages(p. 257)
• Collection Messages(p. 257)
• Summary of Learning Objectives(p. 265)
• Discussion Questions(p. 270)
• Application Exercises(p. 270)
• Case Problems(p. 271)
• Message Analysis(p. 275)
• Grammar Workshop(p. 276)
• Part 4 Employment Communication
• Chapter 10 The Job Search and Resume(p. 278)
• Analyzing Your Qualifications(p. 279)
• Obtaining Information About Employment Opportunities(p. 282)
• Resumes(p. 288)
• Preparing Your Resume(p. 292)
• Sample Resumes(p. 301)
• Summary of Learning Objectives(p. 303)
• Discussion Questions(p. 307)
• Application Exercises(p. 307)
• Message Analysis(p. 308)
• Grammar Workshop(p. 309)
• Chapter 11 Employment Communication and Interviewing(p. 310)
• Writing Application Letters(p. 311)
• Interviewing for a Job(p. 314)
• Preparing Other Employment Communication(p. 322)
• Summary of Learning Objectives(p. 325)
• Discussion Questions(p. 326)
• Application Exercises(p. 326)
• Message Analysis(p. 328)
• Grammar Workshop(p. 328)
• Part 5 Written Report Applications
• Chapter 12 Research Techniques and Proposals(p. 330)
• Research Techniques(p. 331)
• Proposals(p. 346)
• Summary of Learning Objectives(p. 363)
• Discussion Questions(p. 364)
• Application Exercises(p. 364)
• Message Analysis(p. 366)
• Grammar Workshop(p. 366)
• Chapter 13 Report Preparation(p. 368)
• Advantages of Correct Report Formatting(p. 369)
• Types of Written Reports(p. 369)
• Mechanics of Written Reports(p. 370)
• Informal Reports(p. 373)
• Special Reports(p. 377)
• Formal Reports(p. 381)
• Summary of Learning Objectives(p. 407)
• Discussion Questions(p. 408)
• Application Exercises(p. 408)
• Case Problems(p. 409)
• Message Analysis(p. 416)
• Grammar Workshop(p. 416)
• Chapter 14 Graphic Aids(p. 418)
• Use of Graphic Aids(p. 419)
• Development of Graphic Aids(p. 421)
• Selection of Appropriate Graphic Aids(p. 438)
• Possible Deception in Graphic Representation(p. 438)
• Summary of Learning Objectives(p. 442)
• Discussion Questions(p. 444)
• Application Exercises(p. 444)
• Message Analysis(p. 447)
• Grammar Workshop(p. 447)
• Part 5 Oral and Nonverbal Communication
• Chapter 15 Listening and Nonverbal Messages(p. 450)
• Listening(p. 451)
• Nonverbal Communication(p. 456)
• Summary of Learning Objectives(p. 461)
• Discussion Questions(p. 463)
• Application Exercises(p. 463)
• Message Analysis(p. 464)
• Grammar Workshop(p. 464)
• Chapter 16 Oral Communication Essentials(p. 466)
• Communicating Orally in Business(p. 467)
• Improving Your Voice Qualities(p. 469)
• Using Your Voice Effectively(p. 470)
• Strengthening Your Presence(p. 474)
• One-to-One Conversations(p. 478)
• Summary of Learning Objectives(p. 488)
• Discussion Questions(p. 489)
• Application Exercises(p. 489)
• Message Analysis(p. 491)
• Grammar Workshop(p. 492)
• Chapter 17 Oral Communication Applications(p. 494)
• Small-Group Meetings(p. 495)
• Presentations(p. 503)
• Special Presentation Situations(p. 516)
• Summary of Learning Objectives(p. 520)
• Discussion Questions(p. 521)
• Application Exercises(p. 521)
• Message Analysis(p. 523)
• Grammar Workshop(p. 524)
• Business English Seminars
• Seminar A Parts of Speech(p. 528)
• Seminar B Sentence Structure(p. 547)
• Seminar C Punctuation(p. 570)
• Seminar D Style(p. 591)
• Seminar E Word Usage(p. 607)
• Appendices
• Appendix A Formats of Letters and Memos(p. 616)
• Appendix B Documentation Format--MLS, APA, and The Chicago Manual of Style(p. 641)
• Self-Check Solutions for Business English Seminars(p. 646)
• Index(p. 655)
• Credits(p. 666)