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Effective business communications Herta A. Murphy, Herbert W. Hildebrandt.
Detalles de publicación: New York McGraw-Hill c1991.Edición: 6th edDescripción: xxiv, [8], 840 p. ill. (some col.)ISBN:- 007044157X
- 651.7 M978e6
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF 5721 .M85 1991 (Navegar estantería(Abre debajo)) | Disponible | 50000001925246 |
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Descripciones mejoradas de Syndetics:
This text now includes a prologue on the high-technology office of today and tomorrow, including international and intercultural examples. Over 400 business examples show how and how not to express ideas, and there are over 300 end-of-chapter exercises and problems, including detailed cases.
Includes bibliographical references (p. 819-830) and index.
sept/92 37.43
Tabla de contenidos provista por Syndetics
- Part 1 Background for Effective Business Communication
- Chapter 1 Effective Communications in Business
- Chapter 2 The 7 C's of Effective Communication
- Part 2 Business Communication in Context
- Chapter 3 Business Communication and the Global Context
- Chapter 4 Business Communication and the Ethical Context
- Chapter 5 Business Communication and the Technology Context
- Part 3 Message Design
- Chapter 6 The Process of Preparing Effective Business Messages
- Chapter 7 The Appearance and Design of Business Messages
- Chapter 8 Good News and Neutral Messages
- Part 4 Written Communication, Major Plans for Letters & Memos
- Chapter 9 Bad News Messages
- Chapter 10 Persuasive Written Messages
- Part 5 Written Communication, Reports
- Chapter 11 Short Reports
- Chapter 12 Long (Formal) Reports
- Chapter 13 Proposals
- Part 6 Strategies For Oral Communication
- Chapter 14 Strategies for Successful Speaking and Successful Listening
- Chapter 15 Strategies for Successful Informative and Persuasive Speaking
- Chapter 16 Strategies for Successful Interpersonal Communication
- Chapter 17 Strategies for Successful Business and Group Meetings
- Part 7 The Job Application Process
- Chapter 18 The Job Application Process--The Written Job Presentation
- Chapter 19 The Job Application Process--Interviews and Follow-up