The new style in election campaigns. (Registro nro. 42184)
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| campo de control de longitud fija | 02066nam a2200253Ia 4500 |
| 001 - NÚMERO DE CONTROL | |
| campo de control | 55395 |
| 003 - NÚMERO DE CONTROL | |
| campo de control | BIBL |
| 005 - FECHA Y HORA DE ACTUALIZACIÓN | |
| 005 | 20160527190005.0 |
| 008 - LONGITUD FIJA | |
| campo de control de longitud fija | 720522s1972 mau b 00000 eng |
| 010 ## - NÚMERO DE CONTROL DE LA BIBLIOTECA DEL CONGRESO | |
| Número de control de LC | 75180471 //r81 |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA | |
| Código de área geográfica | n-us--- |
| 049 ## - FONDOS LOCALES (OCLC) | |
| Fondos de biblioteca | EVLG |
| 100 10 - AUTOR PERSONAL | |
| nombre | Agranoff, Robert |
| relación | |
| 9 (RLIN) | 193945 |
| 245 14 - TÍTULO PROPIAMENTE DICHO | |
| título | The new style in election campaigns. |
| 260 0# - PIE DE IMPRENTA | |
| Ciudad de publicación | Boston |
| Editor, distribuidor | Holbrook Press |
| Fecha de publicación | [1972] |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Extensión | vii, 392 p. |
| Dimensiones | 23 cm. |
| 500 ## - NOTA GENERAL | |
| Nota general | 920331 |
| 504 ## - NOTA DE BIBLIOGRAFÍA | |
| Bibliografía, etc. | Includes bibliographical references. |
| 505 0# - NOTA DE CONTENIDO | |
| Nota de contenido | The new style of campaigning: The decline of party and the rise of candidate centered technology, by R. Agranoff.--Campaign management grows into national industry, Congressional quarterly.--How the "I dare you!" candidate won, by H. N. D. Fisher.--The agency knack of political packaging, by W. T. Spencer.--The role of political parties in the new campaigning, by R. Agranoff.--Information technology and the political campaigner, R. L. Chartrand.--Aggregate election data in the campaign: limitations, pitfalls, and uses, by C. H. Backstrom and R. Agranoff.--Basic information systems-P.I.P.S., by V. P. Barabba.--Polls and politics in the United States, by L. Harris.--Polling for a presidential candidate, by T. W. Benham.--The simulmatics project, by I. de S. Pool and R. Abelson.--The emerging conventions of campaign television, by S. Kelley, Jr.--Politicking on television, National journal.--Candidate exposure in uncontrolled media, by R. MacNeil.--The handling of the candidate: Nixon's TV campaign, by L. Chester, G. Hodson and B. Page.--Media, marketing strategy in a major campaign, by D. W. Osten.--Adventures of an image specialist, by G. Wyckoff.--Reagan vs. Brown: a TV image playback, by E. D. Rose and D. Fuchs.--Communications and politics: the media and the message, by H. E. Alexander. |
| 050 0# - CLASIFICACIÓN LIBRARY OF CONGRESS | |
| clasificación | JK2281 |
| Clave de autor | .A6 |
| 082 0# - CLASIFICACIÓN DECIMAL DEWEY | |
| Clasificación | 324.7 |
| edición | 19 |
| 100 10 - AUTOR PERSONAL | |
| -- | Local |
| 650 #0 - MATERIA GENERAL | |
| Término de materia o nombre geográfico como elemento inicial | Campaign management |
| Subdivisión general | Addresses, essays, lectures. |
| 9 (RLIN) | 68400 |
| Fuente del encabezamiento o término | Local |
| Término de materia o nombre geográfico como elemento inicial | Electioneering |
| Subdivisión geográfica | United States |
| Subdivisión general | Addresses, essays, lectures. |
| 9 (RLIN) | 91124 |
| Fuente del encabezamiento o término | Local |
| Withdrawn status | Lost status | Damaged status | Koha normalized classification for sorting | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Non-public note | Koha item type |
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| No | 329_020000000000000_A277N | 101935 | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 27/05/2016 | 80199 | 329.02 A277n | 80000000390396 | 27/05/2016 | r:55395 | z:NCC:D | Libro |