Social media marketing : (Registro nro. 306981)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03493nam a22003737a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260917114535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260917b20172024|||a|||| b||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798322944379 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | K68 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend |
| 9 (RLIN) | 303568 |
| 245 ## - TITLE STATEMENT | |
| Title | Social media marketing : |
| Remainder of title | a practitioner approach: the ultimate strategy guide for social media success to grow your business. / |
| Medium | txt |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth Edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Columbia, SC : |
| Name of producer, publisher, distributor, manufacturer | Opresnik Management Consulting, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 238 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediaded |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Opresnik Management Guides |
| 9 (RLIN) | 303569 |
| Number of part/section of a work | Book 57 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include index and bibliography. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. SOCIAL MEDIA MARKETING PLANNING 1 --<br/>1.1 INTRODUCTION TO MARKETING PLANNING 2 --<br/>1.2 THE MAIN STAGES IN DEVELOPING A DIGITAL MARKETING PLAN 5 --<br/>2. DIGITAL MARKETING RESEARCH 13 --<br/>2.1 INTRODUCTION TO MARKETING RESEARCH 13 --<br/>2.2 ONLINE (INTERNET) RESEARCH METHODS 14 --<br/>2.3 MARKETING RESEARCH BASED ON WEB 2.0 18 --<br/>2.4 SOCIAL MEDIA FUNNEL 20 --<br/>2.5 POE MEDIA - PAID, OWNED AND EARNED MEDIA 22 --<br/>2.6 CUSTOMER JOURNEY MAPPING 24 --<br/>2.7 CUSTOMER TOUCHPOINT MANAGEMENT 26 --<br/>3. FUNDAMENTALS OF SOCIAL MEDIA MARKETING 29 --<br/>3.1 THE EVOLUTION OF DIGITAL MARKETING AND SOCIAL MEDIA MARKETING 29 --<br/>3.2 DEFINITION OF SOCIAL MEDIA MARKETING 42 --<br/>3.3 FROM, BOWLING' TO ,PINBALL' 44 --<br/>3.4 THE EXTENDED MODEL OF SOCIAL MEDIA MARKETING COMMUNICATION 47 --<br/>3.5 THE 6C MODEL OF SOCIAL MEDIA MARKETING 48 --<br/>3.6 INFLUENCER MARKETING 52 --<br/>3.7 GLOBAL SMARTPHONE MARKETING 53 --<br/>3.8 GLOBAL APP MARKETING 56 --<br/>3.9 IMPLICATIONS OF AI ON SOCIAL MEDIA MARKETING 60 --<br/>4. METAVERSE AND SOCIAL MEDIA MARKETING TOOLS AND PLATFORMS 65 --<br/>4.1 METAVERSE - THE NEW MARKETING UNIVERSE 65 --<br/>4.1.1 Origin and Definition 66 --<br/>4.1.2 The Building Blocks 67 --<br/>4.2 A SYSTEMIZING SOCIAL MEDIA FRAMEWORK 75 --<br/>4.3 SOCIAL COMMUNITY ZONE 77 --<br/>4.3.1 Facebook 77 --<br/>4.3.2 X and Microblogging 91 --<br/>4.3.3 LinkedIN 104 --<br/>4.3.4 Snapchat 111 --<br/>4.3.5 Tumblr 117 --<br/>4.4 SOCIAL PUBLISHING ZONE 121 --<br/>4.4.1 Instagram 121 --<br/>4.4.2 Pinterest 130 --<br/>4.4.3 SlideShare 143 --<br/>4.4.4 Internet Forums 146 --<br/>4.4.5 YouTube 152 --<br/>4.4.6 Reddit 166 --<br/>4.4.7 Blogging 170 --<br/>4.4.8 TikTok 178 --<br/>4.5 SOCIAL ENTERTAINMENT ZONE 180 --<br/>4.5.1 eSports 182 --<br/>4.5.2 Augmented Reality (AR) 185 --<br/>4.6 SOCIAL COMMERCE ZONE 187 --<br/>4.6.1 Uber 190 --<br/>4.6.2 Airbnb 190 --<br/>4.6.3 Ratings and Reviews: Yelp 191 --<br/>4.6.4 Expedia.com 195 --<br/>5. SOCIAL MEDIA MARKETING CONTROLLING 199 --<br/>5.1 SOCIAL MEDIA MARKETING COMMUNICATION OBJECTIVES 199 --<br/>5.2 NON-FINANCIAL SOCIAL METRICS 200 --<br/>5.3 FINANCIAL SOCIAL METRICS 203 --<br/>CONCLUSION 206 --<br/>REFERENCES 209 --<br/>ABOUT THE AUTHORS 231 --<br/>INDEX 235 --<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 115752 |
| Topical term or geographic name entry element | Social media |
| 9 (RLIN) | 278472 |
| General subdivision | Marketing |
| Topical term or geographic name entry element | Online social networks. |
| 9 (RLIN) | 145145 |
| General subdivision | Economic aspects |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 296373 |
| General subdivision | Social media |
| Topical term or geographic name entry element | Small business |
| 9 (RLIN) | 171102 |
| General subdivision | Marketing |
| Topical term or geographic name entry element | Internet advertising |
| 9 (RLIN) | 115735 |
| Topical term or geographic name entry element | Graphic design. |
| 9 (RLIN) | 230537 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Dates associated with a name | 1931- |
| 9 (RLIN) | 3674 |
| Personal name | Opresnik, Marc Oliver |
| 9 (RLIN) | 303570 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro Col. General CARIBET |
| Edition | Sixth Edition |
| Classification part | HF5415.1265 |
| Call number prefix | General |
| Call number suffix | K68 2024 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 13/06/2024 | Amazon | 70.99 | General HF5415.1265 K68 2024 | 91000000755140 | 17/09/2026 | 1 | 80.99 | 13/06/2024 | Libro Col. General CARIBET |