Detalles MARC
| 000 -LEADER |
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04248cam a22003975i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
24181564 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260327133044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250419s2025 gw 000 0 ger |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032907185 |
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| International Standard Book Number |
9781032907208 |
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| International Standard Book Number |
9781003559412 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| 042 ## - |
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| Authentication code |
pcc |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.I545 2025 |
| 245 00 - TITLE STATEMENT |
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| Title |
Influencer Marketing : |
| Remainder of title |
interdisciplinary and socio-cultural perspective / |
| Statement of responsibility, etc. |
Edited by Lauren Gurrieri, Jenna Drenten and Crystal Abidin. |
| 264 #1 - |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| -- |
Taylor and Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 255 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
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| Series statement |
Key Issues in Marketing Management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction. Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing / By Lauren Gurrieri, Jenna Drenten, Crystal Abidin -- 1. Influencer marketing: a scoping review and a look ahead / Kendra Fowler, Veronica L. Thomas -- 2. Influencers and the attention economy: the meaning and management of attention on Instagram / Kyle Kubler -- 3. Influencer marketing and the ‘gifted’ product: framing practices and market shaping / Johan Nilsson, Riikka Murto, Hans Kjellberg -- 4. Disability in influencer marketing: a complex model of disability representation / Jonatan Södergren, Niklas Vallström -- 5. ‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies / Aya Aboelenien, Alex Baudet, Ai Ming Chow -- 6. Beyond the authenticity bind – Finstagram as an escape from the attention economy / Amy Goode, Victoria Rodner, Matilda Lawlor -- 7. No filter: navigating well-being in troubled times as social media influencers / Nataly Levesque, Alysha Hachey, Albena Pergelova -- 8. When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities / Rebecca Mardon, Hayley Cocker, Kate Daunt. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over its messy sociocultural dynamics and underlying disparities. This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. Beneath the surface of likes, shares, and selfies lies critical questions around power imbalances, tensions, and transformations in a content-driven marketplace. How have historical, economic, and technological changes shaped the development and maturation of influencer marketing as a scholarly field and an industry practice? Who attains the mantle of an influencer; what attributes transcend traditional categorisations; how are the complexities of identity portrayed through influencer culture; and how do so-called ‘nontraditional influencers’ connect with audiences and disseminate their perspectives in unique ways? How do evolving influencer-audience relationships foster mutual benefits and potential pitfalls? Influencer marketing has evolved from a marketing tactic to a cultural phenomenon. It is shaped, and is shaped by, the currents of culture. By bridging theoretical perspectives and crossing disciplinary boundaries, the chapters in this volume advance the readers’ understanding of influencer marketing by bringing to life its complexities, embracing its messiness, and highlighting future potentialities. The chapters in this book were originally published as a special issue of Journal of Marketing Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
131165 |
| General subdivision |
Social aspects. |
|
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| Topical term or geographic name entry element |
Social influence |
| 9 (RLIN) |
171777 |
|
|---|
| Topical term or geographic name entry element |
Social media |
| 9 (RLIN) |
278472 |
|
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| Topical term or geographic name entry element |
Internet marketing |
| 9 (RLIN) |
115752 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gurrieri, Lauren. |
| 9 (RLIN) |
303026 |
| Relator term |
editor |
|
|---|
| Personal name |
Drenten, Jenna. |
| 9 (RLIN) |
303027 |
| Relator term |
editor |
|
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| Personal name |
Abidin, Crystal. |
| 9 (RLIN) |
303028 |
| Relator term |
editor |
| 776 0# - |
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| International Standard Book Number |
9783848771745 |
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| International Standard Book Number |
9783748916086 |
| Relationship information |
PDF version |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro mb |