Media now : (Registro nro. 305088)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02680cam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23581512 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251105130936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240227s2025 ohu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2024933476 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798214135625 |
| Qualifying information | (paperback) |
| 035 ## - | |
| System control number | 23581512 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - | |
| Authentication code | pcc |
| 043 ## - | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HE7775 |
| Item number | .S79 2025 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Straubhaar, Joseph D., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Media now : |
| Remainder of title | understanding media, culture, and technology / |
| Statement of responsibility, etc. | Joseph Straubhaar, Robert LaRose, Lucinda Davenport. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eleventh edition. |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | Mason, OH : |
| Name of producer, publisher, distributor, manufacturer | Cengage, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2025] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 618 pages ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One. Media and the Information Age -- Chapter 1. The Changing Media -- Chapter 2. Media and Society -- Part Two. The Media -- Chapter 3. Books -- Chapter 4. Print and e-Newspapers -- Chapter 5. Magazines -- Chapter 6. Recorded Music -- Chapter 7. Radio -- Chapter 8. Film and Video -- Chapter 9. Television -- Chapter 10. Social Media -- Chapter 11. Video Games -- Chapter 12. Public Relations -- Part Three. Media Issues -- Chapter 13. Advertising -- Chapter 14. Media Uses and Impacts -- Chapter 15. Media Policy and Law -- Chapter 16. Media Ethics -- Chapter 17. Global Communications Media -- References -- Index.<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Straubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, thoroughly illustrates how media technologies develop, operate, converge and impact society. Its comprehensive introduction to today's global media environment includes ongoing developments in technology, culture and critical theory that transform this rapidly evolving industry. Coverage of history, theories, concepts and technical knowledge prepares you for a career in online, interactive and traditional media. Expanded coverage includes social media consumption, policy changes for internet governance, international trends, online privacy protection, media ethics, mobile media and more. You will learn how various media came about and changed to survive economic shifts in society, culture and technology. Become media savvy as the text opens the back door on media operations and decisions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telecommunication |
| Geographic subdivision | United States. |
| Topical term or geographic name entry element | Information technology |
| Geographic subdivision | United States. |
| Topical term or geographic name entry element | Mass media |
| Geographic subdivision | United States. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LaRose, Robert, |
| Relator term | author. |
| Personal name | Davenport, Lucinda, |
| Relator term | author. |
| 942 ## - | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro mb |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 29/10/2025 | 35 = University Books Inc. | 163.60 | HE7775 .S79 2025 | 52000003299236 | 29/10/2025 | c. 1 | 163.60 | 29/10/2025 | Libro mb |