Marketing strategy : (Registro nro. 304605)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03992 a2200289 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250919142716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120830s2022 at a|||gr|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978035756300 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M3586 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 9 (RLIN) | 96014 |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc. | O.C. Ferrell, Michael D. Hartline, and Bryan W. Hochstein. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eigth edition |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | Australia : |
| Name of producer, publisher, distributor, manufacturer | Cengage, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 536 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Setting the Stage for Marketing Strategy -- Chapter 1. Marketing in Today’s Economy -- Chapter 2. Strategic Marketing Planning -- Part 2. Discovering Market Opportunities -- Chapter 3. Collecting and Analyzing Marketing Information -- Chapter 4. Developing Competitive Advantage and Strategic Focus -- Part 3. Developing Marketing Strategy -- Chapter 5. Customers, Segmentation, and Target Marketing -- Chapter 6. The Marketing Program -- Chapter 7. Branding and Positioning -- Part 4. Putting Strategy into Action -- Chapter 8. Ethics and Social Responsibility in Marketing Strategy -- Chapter 9. Marketing Implementation and Control -- Chapter 10. Developing and Maintaining Long-Term Customer Relationships -- Part 5. Cases -- Case 1. Tesla Races Ahead With Nontraditional Marketing Strategy -- Case 2. Businesses Sink or Swim in the Face of COVID-19 Crisis -- Case 3. Gainsight Provides a Data-Driven Customer Relationship Platform to Retain Subscription Customers -- Case 4. Apple Bites Back -- Case 5. Uber: The Opportunities and Challenges of Market Disruption -- Case 6. Social Responsibility Is the Key Ingredient at New Belgium Brewing -- Case 7. Bayer Grows with Monsanto Acquisition -- Case 8. Netflix Fights to Stay Ahead of a Rapidly Changing Market -- Case 9. From the Outside In: Corporate Social Responsibility at Patagonia -- Case 10. Google Searches for Solution to Privacy Issues -- Case 11. IndyCar: Seeking a Return to Motorsports’ Fast Lane -- Case 12. Mattel Gives Its Marketing Strategy a Makeover -- Case 13. Starbucks Perfects Its Blend -- Case 14. Zappos Finds the Perfect Fit -- Case 15. Gillette’s Razor-Sharp Innovation May Not be Enough -- Case 16. TOMS Kicks the One for One Model to The Curb -- Case 17. Herbalife Manages Risks for Long-Term Success -- Case 18. Walmart Dominates With World-Class Supply Chain -- Case 19. E-commerce Soars With Shopify -- Case 20. Mini Case: Cutting Edge Quality at Cutco -- Case 21. Mini Case: The Cocoa Exchange Finds a Sweet Spot in the Supply Chain -- Appendix. Marketing Plan Worksheets. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 131165 |
| General subdivision | Management. |
| Form subdivision | Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartline, Michael D. |
| 9 (RLIN) | 108607 |
| Relator term | author |
| Personal name | Hochstein, Bryan. |
| 9 (RLIN) | 302437 |
| Relator term | author |
| 942 ## - | |
| Koha item type | Libro mb |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 17/09/2025 | 115 = Caribbean Library Consulting Corp. | 199.99 | 2 | 3 | HF5415.13 .M3586 2022 | 52000003299193 | 14/01/2026 | 22/12/2025 | c. 1 | 199.99 | 17/09/2025 | Libro mb |