Principles of logo design : (Registro nro. 303794)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03347nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250305123819.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220802s2022 maua o 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0760376522 |
| Qualifying information | electronic book |
| International Standard Book Number | 9780760376522 |
| Qualifying information | electronic bk. |
| Canceled/invalid ISBN | 9780760376515 |
| Canceled/invalid ISBN | 0760376514 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NC1002.L63 |
| Item number | B65 2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bokhua, George, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of logo design : |
| Remainder of title | a practical guide to creating effective signs, symbols, and icons. / |
| Statement of responsibility, etc. | by George Bokhua. |
| Medium | txt |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Beverly, MA : |
| Name of producer, publisher, distributor, manufacturer | Rockport Publishers, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 p. : |
| Other physical details | ill. ; col. ; |
| Dimensions | 26 cm. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediaded |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface 008 --<br/>Chapter 1:<br/>General Concepts 012 --<br/>Are Logos Just Logos? 014 --<br/>1.618033 016 --<br/>Rule or No Rule? 018 --<br/>Less Is More? 020 --<br/>Modernism in Design 024 --<br/>Chapter 2:<br/> Types of Logo Designs 026 --<br/> Pictorial Marks 028 --<br/>Letterforms 030 --<br/>Abstract Marks 034 --<br/>Wordmarks 036 --<br/>Monograms 040 --<br/>Negative Space Marks 044 --<br/> Logo System 046 --<br/>Pictograms 048 --<br/>Patterns as Identity Elements 050 --<br/>Chapter 3:<br/>Visual Matters 052 --<br/>Gradients 054 --<br/>Color Gradation Simplified 056 --<br/>Shade Gradation with Strokes 058 --<br/>Light and Shading 060 --<br/>Shading of Hemisphere 062 --<br/>Light and Shading on Simple Marks 064 --<br/>Chiaroscuro in Logo Design 066 --<br/> Logo Visibility 070 --<br/>Graphic Device 072 --<br/>Black on White vs. White on Black 076 --<br/>Same-sized Look 078 --<br/>Bone Effect 080 --<br/>Bone Effect in Logo Design 082 --<br/>Overshoot 084 --<br/>Balancing 090 --<br/>Visual Paradoxes 092 --<br/>Types of Visual Paradoxes 096 --<br/>Impossible Figures 098 --<br/>Impossible Figures and Logo Design 100 --<br/>Motion Illusion 104 --<br/>Ambiguous Forms 106 --<br/>Symmetry vs. Asymmetry 108 --<br/>Solid vs. Line 110 --<br/>Sharp vs. Round 114 --<br/>Pattern as a Design Element 118 --<br/>Dimension 122 --<br/>Dialectical Approach 124 --<br/>Composition 130 --<br/>Experimentation and Accidents 132 --<br/>Copying vs. Imitation 140 --<br/>Client Relations 143 --<br/> Real-life Objects as Aids 144 --<br/>Chapter 4: <br/> Design Process 146 --<br/> Concepting 148 --<br/>Mood Boarding 153 --<br/>Sketching 154 --<br/>The Initial Stage 156 --<br/>The Refinement Stage 158 --<br/>The Fine-tuning Stage 160 --<br/>Execution 162 --<br/>Gridding 166 --<br/>Gridding Complex Forms 170 --<br/>Type Lockup 177 --<br/>Chapter 5:<br/> Presentation 182 --<br/>Presentation 184 --<br/> Brand Guidelines 190 --<br/>Logo Use Guidelines 192 --<br/>Primary Colors and Secondary Colors 199 --<br/>Typography 201 --<br/>Grids 201 --<br/>Graphic Devices 205 --<br/>Stationery 205 --<br/>Pricing 210 --<br/>Design Studio 212 --<br/>About the Author 218 --<br/>Acknowledgments 220 --<br/>Index 221 -- <br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | From noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques and examples for developing and refining logos and other visual marks, including the use of grids and other geometric shapes to achieve classic proportions. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Access is available to the Yale community. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Logos (Symbols) |
| General subdivision | Design. |
| Topical term or geographic name entry element | Logos (Symbols) |
| General subdivision | Design |
| Source of heading or term | fast |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro Col. General CARIBET |
| Classification part | NC1002.L63 |
| Call number prefix | General |
| Call number suffix | B65 2022 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 10/06/2024 | Amazon | 28.48 | General NC1002.L63 B65 2022 | 91000000074641 | 05/03/2025 | 1 | 38.48 | 10/06/2024 | Libro Col. General CARIBET |