Digital marketing : (Registro nro. 303704)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02874 a2200325 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250422115307.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120830t2024 at a|||gr|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780357720738 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .Z343 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zahay, Debra. |
| 9 (RLIN) | 302166 |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing : |
| Remainder of title | foundations and strategy / |
| Statement of responsibility, etc. | Debra Zahay, Lauren Labrecque, Brooke Reavey, Mary Lou Roberts. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | Australia : |
| Name of producer, publisher, distributor, manufacturer | Cengage, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 434 : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volumen |
| Source | rdacarrier |
| 501 ## - WITH NOTE | |
| With note | Includes glossary. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Building the Foundations of Digital Marketing -- Chapter 1. The Digital Marketing Landscape and Foundations -- Chapter 2. The Supply Chain Becomes a Value Ecosystem -- Chapter 3. Business Models and Strategies -- Chapter 4. Supporting the Digital Customer Journey -- Chapter 5. Measuring and Evaluating Digital Marketing Programs -- Part II. Creating Visibility and Attracting Customers -- Chapter 6. Developing and Maintaining Effective Online and Mobile Websites -- Chapter 7. Search Engine Marketing -- Chapter 8. Paid Search and Social Advertising -- Chapter 9. Social Media Marketing as a Cornerstone of Strategy -- Chapter 10. Display and Mobile Advertising for Customer Acquisition -- Part III. Maintaining and Strengthening Relationships -- Chapter 11. Email Marketing to Build Consumer and Business Relationships -- Chapter 12. Content Marketing -- Chapter 13. Demand Generation and Conversion in B2B Markets -- Chapter 14. Customer Relationship Development and Retention Marketing -- Appendix. Comprehensive Class Project. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue. DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 115752 |
| General subdivision | Management |
| Topical term or geographic name entry element | Digital media |
| 9 (RLIN) | 87047 |
| General subdivision | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Labrecque, Lauren. |
| 9 (RLIN) | 302167 |
| Relator term | author |
| Personal name | Reavey, Brooke. |
| 9 (RLIN) | 302168 |
| Relator term | author |
| Personal name | Roberts, Mary Lou. |
| 9 (RLIN) | 270063 |
| Relator term | author |
| 942 ## - | |
| Koha item type | Libro mb |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 07/04/2025 | 35 = University Books Inc. | 255.00 | HF5415.1265 .Z343 2024 | 52000003299138 | 07/04/2025 | c. 1 | 255.00 | 07/04/2025 | Libro mb |