Social entrepreneurship for development : (Registro nro. 303371)

Detalles MARC
000 -LEADER
fixed length control field 03273cam a22003858i 4500
001 - CONTROL NUMBER
control field 23743577
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250218133450.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240622s2025 enk b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2024027524
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032650777
Qualifying information (hardback)
International Standard Book Number 9781032618746
Qualifying information (paperback)
Canceled/invalid ISBN 9781032650784
Qualifying information (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency DLC
042 ## -
Authentication code pcc
043 ## -
Geographic area code f------
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD60
Item number .B745 2025
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4/08
Edition number 23/eng/20241008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brindle, Margaret,
Relator term author.
245 10 - TITLE STATEMENT
Title Social entrepreneurship for development :
Remainder of title a business model /
Statement of responsibility, etc. Margaret Brindle.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 -
Place of production, publication, distribution, manufacture Abingdon, Oxon ;
-- New York, NY :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2025.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 259 pages :
Other physical details illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Foreword Lord Paul Boateng -- Introduction: The power of method -- 1. The power of positioning and scale -- 2. Changing the power: Begin with the end in mind -- 3. The power of the method: A six-step method for Intellectual Property business positioning -- 4. The power of distinctive products and the Ugandan vanilla case study -- 5. The power of Intellectual Property tools to improve income -- 6. The power of education and enforcement -- 7. The power of the brand: The Maasai Intellectual Property case study -- 8. The power of women’s owned IP businesses: WONS of Uganda and South Sudan -- 9. The power of the historical record -- 10. The power of social impact investment -- 11. The power of scale and connectedness.
520 ## - SUMMARY, ETC.
Summary, etc. "Social Entrepreneurship for Development, Second Edition presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. This new edition features brand new chapters on funding and environmental, social and government goals (ESGs). With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition remains a valuable resource for any student of social entrepreneurship or international development"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social entrepreneurship.
Topical term or geographic name entry element Social entrepreneurship
Geographic subdivision Africa.
Topical term or geographic name entry element Intellectual property.
Topical term or geographic name entry element New products
General subdivision Marketing.
942 ## -
Source of classification or shelving scheme Library of Congress Classification
Koha item type Libro mb
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Biblioteca de Mayagüez Biblioteca de Mayagüez Colección General mb 14/02/2025 115 = Caribbean Library Consulting Corp. 84.99   HD60 .B745 2025 50000003298923 14/02/2025 c. 1 84.99 14/02/2025 Libro mb
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