Search engine optimization all-in-one for dummies / (Registro nro. 303272)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04734nam a22003375i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22369691 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241216105254.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220103s2022 inu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2022930068 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119837497 |
| Qualifying information | (paperback) |
| Canceled/invalid ISBN | 9781119837503 |
| Qualifying information | (adobe pdf) |
| Canceled/invalid ISBN | 9781119837510 |
| Qualifying information | (epub) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - | |
| Authentication code | pcc |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TK5105.884 |
| Item number | .C55 2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clay, Bruce, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Search engine optimization all-in-one for dummies / |
| Statement of responsibility, etc. | Bruce Clay, Kristopher Jones. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | Indianapolis : |
| Name of producer, publisher, distributor, manufacturer | John Wiley and Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 743 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Book 1: How Search Engines Work -- Chapter 1: Putting Search Engines in Context -- Chapter 2: Meeting the Search Engines -- Chapter 3: Recognizing and Reading Search Results -- Chapter 4: Getting Your Site to Appear in the Right Results -- Chapter 5: Knowing What Drives Search Results -- Chapter 6: Spam Issues: When Search Engines Get Fooled -- Book 2: Keyword Strategy -- Chapter 1: Employing Keyword Research Techniques and Tools -- Chapter 2: Selecting Keywords -- Chapter 3: Exploiting Pay Per Click Lessons Learned -- Chapter 4: Assigning Keywords to Pages -- Chapter 5: Adding and Maintaining Keywords -- Book 3: Competitive Positioning -- Chapter 1: Identifying Your Competitors -- Chapter 2: Competitive Research Techniques and Tools -- Chapter 3: Applying Collected Data -- Book 4: SEO Web Design -- Chapter 1: The Basics of SEO Web Design -- Chapter 2: Building an SEO-Friendly Site -- Chapter 3: Page Experience Update -- Chapter 4: Making Your Page Search Engine Compatible -- Chapter 5: Perfecting Navigation and Linking Techniques -- Book 5: Creating Content -- Chapter 1: Selecting a Style for Your Audience -- Chapter 2: Establishing Content Depth and Page Length -- Chapter 3: Adding Keyword-Specific Content -- Chapter 4: Adapting Your Content for Local Search -- Chapter 5: Dealing with Duplicate Content -- Chapter 6: Crediting Your Content -- Chapter 7: Using SEO to Build Your Brand -- Book 6: Linking -- Chapter 1: Employing Linking Strategies -- Chapter 2: Structuring Internal Links -- Chapter 3: Obtaining Links -- Chapter 4: Vetting Inbound Links -- Chapter 5: Connecting with Social Networks -- Book 7: Optimizing the Foundations -- Chapter 1: Server Issues: Why Your Server Matters -- Chapter 2: Domain Names: What Your URL Says about You -- Chapter 3: Using Redirects for SEO -- Chapter 4: Implementing 301 Redirects -- Chapter 5: Watching Your Backend: Content Management System Troubles -- Chapter 6: Solving SEO Roadblocks -- Book 8: Analyzing Results -- Chapter 1: Employing Site Analytics -- Chapter 2: Tracking Behavior with Web Analytics -- Chapter 3: Mastering SEO Tools and Reports -- Book 9: International SEO -- Chapter 1: Discovering International Search Engines -- Chapter 2: Tailoring Your Marketing Message for Asia -- Chapter 3: Staking a Claim in Europe -- Chapter 4: Getting Started in Latin America -- Appendix: The Value of Training -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Get search engines to rank your site as the No. 1 result with help from this comprehensive resource. What's the best hiding place in the world? The second page of Google's search results! If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines. You'll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You'll also find out how to: Optimize your webpage with responsive design that makes it irresistible to Google; Create a keyword strategy that keeps interested and engaged visitors flowing to your website; Generate the backlinks that will teach Google you're a trusted resource and help you climb the search engine results page. Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Web search engines. |
| 9 (RLIN) | 187678 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jones, Kristopher, |
| Relator term | author. |
| 942 ## - | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro mb |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 12/12/2024 | 35 = University Books Inc. | 40.00 | TK5105.884 .C55 2022 | 50000003298220 | 12/12/2024 | c. 1 | 40.00 | 12/12/2024 | Libro |