Soy marca : (Registro nro. 302941)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01755aam a2200337 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250219152609.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120830s xxu||||gr|||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788416904259 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | spa |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | BEV |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.872 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Edition number | 23 |
| Classification number | 658.872 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Díaz, Luis |
| 9 (RLIN) | 301961 |
| Relator term | autor |
| 245 ## - TITLE STATEMENT | |
| Title | Soy marca : |
| Remainder of title | quiero trabajar con influencers / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Profit Editorial |
| Date of publication, distribution, etc. | 2017 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Barcelona, España : |
| Name of producer, publisher, distributor, manufacturer | Profit Editorial, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 156 páginas : |
| Other physical details | ilustraciones; fotos |
| 336 ## - CONTENT TYPE | |
| Content type term | texto |
| 337 ## - MEDIA TYPE | |
| Media type term | no mediado |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volumen |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Nadie duda de que la publicidad tradicional ha quedado atrás. El consumidor tiene múltiples recursos de comparación e información, lo que le va convirtiendo en un consumidor más informado, más exigente y más escéptico. Por esa razón, ahora todo el mundo habla de "influencer marketing", la nueva y más eficaz línea de actuación del marketing. Pero ¿qué hay detrás de estas dos palabras? Descubre en este libro las claves para maximizar el éxito de tus campañas con influencers y convertirte en un experto. Además, podrás conocer de primera mano las opiniones de 16 influencers que han hablado con el autor sobre la relación marca e influencer. Sus confesiones no te dejarán indiferente<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| 9 (RLIN) | 278472 |
| Form subdivision | Economic aspects |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 115752 |
| Topical term or geographic name entry element | Social influence |
| 9 (RLIN) | 171777 |
| Form subdivision | Internet |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 204258 |
| Form subdivision | Social media |
| 653 ## - | |
| Uncontrolled term | Influencer marketing. |
| -- | Social media influencer. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chaparro, Carmen |
| 9 (RLIN) | 301962 |
| Relator term | prologuista |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Edition | 23 |
| Classification part | 658.872 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 05/02/2025 | 7 | 20.99 | 658.872 D5421s | 80000002669722 | 05/02/2025 | 20.99 | 05/02/2025 | Libro |