Digital marketing strategies: emphasis on SEO / (Registro nro. 301886)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03244 a2200301 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240417142006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120830t2024 xxua|||gr|||| 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798378442737 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .N693 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nozak, William. |
| 9 (RLIN) | 301091 |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing strategies: emphasis on SEO / |
| Statement of responsibility, etc. | William Nozak. |
| 264 #4 - | |
| Place of production, publication, distribution, manufacture | [No place of publication identified]: |
| Name of producer, publisher, distributor, manufacturer | [No publisher identified], |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 364 pages ; |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | On cover: Search Hustle. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 337-341). |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Digital marketing -- 2. Search engines -- 3. SEO basics -- 4. SEO Fundamentals -- 5. Content marketing -- 6. Aligning SEO with goals -- 7. Analytics -- 8. Advertising -- 9. Email marketing -- 10. Competitor research -- 11. Social media optimization -- 12. Fundamentals of websites -- 13. Sales -- 14. Branding -- 15. Appendix - How to create a YouTube Channel -- Recommended reads -- Searech Hustle SEO Dictionary. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Search Hustle: Digital Marketing Strategy covers a comprehensive range of topics in the field of digital marketing. It delves into various aspects, including search engines, SEO basics, and fundamentals, emphasizing the importance of optimizing content to enhance online visibility. The book also explores content marketing strategies, highlighting how valuable and engaging content can drive customer engagement and conversion. In addition to that, the book addresses marketing goals, emphasizing the significance of setting clear objectives and aligning them with business strategies. It also discusses analytics, demonstrating how data-driven insights can guide marketing decisions and improve overall performance. The book offers exciting insights into the realm of advertising, elucidating different advertising methods and channels, such as pay-per-click (PPC) campaigns and display ads. It also explores the potential of email marketing, showcasing how targeted and personalized email campaigns can foster customer relationships and generate leads. Furthermore, the book covers competitor research, helping readers to understand market dynamics and leveraging competitive intelligence to gain a competitive edge through social media marketing in reaching and engaging with target audiences effectively. Fundamentals of websites are also addressed, highlighting the essential elements for creating user-friendly and visually appealing websites. The book teaches sales techniques, emphasizing the importance of persuasive communication and building relationships to drive conversions. Lastly, the book touches upon branding, underscoring the significance of establishing a strong brand identity and effectively communicating it to the target market. It offers insights into building brand loyalty and reputation through consistent messaging and impactful storytelling. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 115752 |
| Topical term or geographic name entry element | Social media |
| 9 (RLIN) | 278472 |
| General subdivision | Marketing |
| Topical term or geographic name entry element | Strategic planning |
| 9 (RLIN) | 174959 |
| Topical term or geographic name entry element | Digital media |
| 9 (RLIN) | 87047 |
| General subdivision | Marketing |
| 942 ## - | |
| Koha item type | Libro |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 11/04/2024 | 115 = Caribbean Library Consulting Corp. | 54.99 | HF5415.1265 .N693 2024 | 50000003296513 | 11/04/2024 | c. 1 | 54.99 | 11/04/2024 | Libro |