International marketing / (Registro nro. 301723)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03075cam a2200349 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22010606 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240215114720.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210426s2023 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2021908552 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780357445129 |
| Qualifying information | (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .C953 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | Michael R. Czinkota, Georgetown University, Ilkka A. Ronkainen, Georgetown University, Annie Peng Cui, West Virginia University. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eleventh Edition |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | Boston, MA : |
| Name of producer, publisher, distributor, manufacturer | Cengage, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2023]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 604 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART ONE. THE INTERNATIONAL MARKETING ENVIRONMENT -- 1. Global Environmental Drivers -- 2. International Trade Frameworks and Policy -- 3. The Role of Culture -- 4. The Economic Environment -- 5. The Political and Legal Environment -- PART TWO. FINDING GLOBAL CUSTOMERS -- 6. Consumer, Industrial, and Government Markets -- 7. Strategic Planning -- 8. Analyzing People and Markets -- 9. Market Entry and Expansion -- 10. Marketing Organization, Implementation, and Control -- PART THREE. THE GLOBAL MARKETING MIX -- 11. Product Management and Global Brands -- 12. Global Marketing of Services -- 13. Advertising, Promotion, and Sales -- 14. Pricing Strategies and Tactics -- 15. Global Distribution and Logistics -- PART FOUR. LEADERSHIP IN GLOBAL MARKETING -- 16. Social Networks and Engagement -- 17. Leadership, Corporate Social Responsibility, and Sustainability -- 18. New Directions and challenges -- Glossary -- Name index -- Company index -- Subject index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ntroduce today's best practices and emerging issues with one of the most widely used upper-level international marketing texts in the world -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This edition highlights the latest international marketing examples and guidelines as readers explore a range of international marketing topics. Students begin with start-up operations, study new market entry considerations and conclude by examining key international issues confronting giant global marketers. Readers study international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies spotlight the latest marketing practices in real organizations, while Internet exercises encourage online marketing practice. With its in-depth coverage, this edition and supporting supplements are ideal for upper-level undergraduates, graduate students and even practicing executives. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronkainen, Ilkka A., |
| Relator term | author. |
| Personal name | Cui, Peng, |
| Dates associated with a name | 1976- |
| Relator term | author. |
| 906 ## - | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro mb |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 12/02/2024 | 35 = University Books Inc. | 125.00 | HF1416 .C953 2023 | 50000003295911 | 12/02/2024 | c. 1 | 125.00 | 12/02/2024 | Libro |