Agencia de marketing digital : (Registro nro. 300714)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01588 a2200277 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231031100628.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120830t2023 sp a|||gr|||| 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788441547940 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EVLG |
| Language of cataloging | spa |
| Description conventions | rda |
| Transcribing agency | ost |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .L673 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | López, Alberto. |
| 9 (RLIN) | 300517 |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Agencia de marketing digital : |
| Remainder of title | creación, gestión y crecimiento / |
| Statement of responsibility, etc. | Alberto López. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera edición |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | Madrid : |
| Name of producer, publisher, distributor, manufacturer | Ediciones Anaya Multimedia, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 268 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type code | n |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type code | nc |
| Carrier type term | volume |
| 490 ## - SERIES STATEMENT | |
| Series statement | Social Business |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introducción -- 1. Porqué crear una agencia -- 2. Crear una agencia -- 3. Posicionamiento de marca -- 4. El mercado -- 5. Gestión de clientes -- 6. promoción de la agencia -- 7. Cómo funciona una agencia -- 8. Entregables -- 9. procesos de trabajo -- 10. gestión de personas en la agencia -- 11. La nueva gestión de agencias -- 12. Hacer crecer la agencia -- 13. El CEO y sus problemas -- 14. Herramientas -- 15. OKR -- Apéndice. Experiencia de mas agencias. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El sector digital lleva muchos años en auge, y seguirá estándolo por muchos más, y los profesionales digitales tienen dos caminos: trabajar dentro de empresas o prestar sus servicios desde su propia empresa, lo que denominamos una agencia de servicios digitales. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 115752 |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 131165 |
| General subdivision | Management |
| 942 ## - | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 10/10/2023 | 35 = University Books Inc. | 46.00 | HF5415.1265 .L673 2023 | 50000003294898 | 10/10/2023 | c. 1 | 46.00 | 10/10/2023 | Libro |