Fundamentos de analítica de marketing / (Registro nro. 300710)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02765aam a2200373 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240221111130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120830s2022 mx a|||gr|||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786071517654 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EVLG |
| Language of cataloging | spa |
| Description conventions | rda |
| Transcribing agency | ost |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | BEV |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .H265 2022 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.83 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Edition number | 23 |
| Classification number | 658.83 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F., Jr. |
| 9 (RLIN) | 107430 |
| Relator term | author |
| 240 ## - UNIFORM TITLE | |
| Uniform title | Essentials of marketing analytics. |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de analítica de marketing / |
| Statement of responsibility, etc. | Joseph F. Hair, Dana E. Harrison y Haya Ajjan ; revisión técnica : Romeo Vite López, Rosa Raquel García de León; traducción de José Francisco Javier Dávila Martínez. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera edición |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | Ciudad de México : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 462 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type code | n |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type code | nc |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Translation of: Essentials of marketing analytics. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Parte 1. DESCRIPCIÓN GENERAL DE ANÁLISIS DE MARKETING Y GESTIÓN DE DATOS -- 1. Introducción a la analítica de marketing -- 2. Gestión de datos -- Parte 2. EXPLORACIÓN Y VISUALIZACIÓN DE PATRONES DE DATOS -- 3. Análisis exploratorio de datos mediante análisis cognitivo -- 4. Visualización de datos -- Parte 3. MÉTODOS ANALÍTICOS PARA EL APRENDIZAJE SUPERVISADO -- 5. Análisis de regresión -- 6. Redes neuronales -- 7. Aprendizaje automático -- Parte 4. MÉTODOS ANALÍTICOS PARA EL APRENDIZAJE NO SUPERVISADO -- 8. Análisis de conglomerados -- 9. Análisis de la cesta de mercado -- Parte 5. ENFOQUES ANALÍTICOS EMERGENTES -- 10. Procesamiento del lenguaje natural -- 11. Análisis de redes sociales -- 12. Fundamentos de análisis de marketing digital -- Glosario. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | En la era del Big Data, este libro conciso, interesante y actualizado ofrece los conocimientos básicos necesarios sobre análisis de marketing para situaciones de toma de decisiones. Presenta a los estudiantes las herramientas de software de análisis más populares, como Tableau y Python, además de exponer el análisis de redes sociales, análisis web, aprendizaje automático, redes neuronales, análisis cognitivo y procesamiento del lenguaje natural. Ningún otro libro disponible ofrece a los estudiantes una cobertura tan completa de estos temas. Este texto tiene tres características pedagógicas muy útiles para la comprensión práctica de los temas. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 9 (RLIN) | 131175 |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 131165 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harrison, Dana E. |
| 9 (RLIN) | 300086 |
| Relator term | author |
| Personal name | Ajjan, Haya. |
| 9 (RLIN) | 300500 |
| 942 ## - | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 13/12/2023 | 14 | 55.00 | 658.83 H1536e E | 80000002653692 | 13/12/2023 | 55.00 | 13/12/2023 | Libro | ||||||
| Dewey Decimal Classification | Biblioteca Mons. Iñaki Mallona (Arecibo) | Biblioteca Mons. Iñaki Mallona (Arecibo) | Colección General ab | 21/07/2023 | 75 = University Books | 65.00 | 658.83 H153e E | 60000010192117 | 23/09/2026 | c.1 | 70.00 | 23/09/2026 | Libro | |||||
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 10/10/2023 | 35 = University Books Inc. | 55.00 | HF5415.2 .H265 2022 | 50000003294831 | 10/10/2023 | c. 1 | 55.00 | 10/10/2023 | Libro |