Data strategy : (Registro nro. 299963)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02856cam a2200409 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22141474 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PUCPR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230724130549.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210719s2022 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2021033564 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398602588 |
| Qualifying information | (paperback) |
| International Standard Book Number | 9781398602601 |
| Qualifying information | (hardback) |
| Canceled/invalid ISBN | 9781398602595 |
| Qualifying information | (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | PUCPR |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF54.5 |
| Item number | .M37 2022 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4/038 |
| Edition number | 23 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marr, Bernard, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Data strategy : |
| Remainder of title | how to profit from a world of big data, analytics and artificial intelligence / |
| Statement of responsibility, etc. | Bernard Marr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London, United Kingdom ; |
| -- | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 259 pages ; |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition)90% of today's data was generated in the last two years and the amount of data we have available is predicted to double every two years. Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights from bestselling author and big data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals. But this resource is too often not being fully utilized and is far from being arguably the world's most valuable resource. Data Strategy is the must-read guide on how to create a robust data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. This new edition of this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business information services. |
| Topical term or geographic name entry element | Data processing |
| 9 (RLIN) | 84084 |
| Form subdivision | Analytics |
| Topical term or geographic name entry element | Artificial intelligence |
| 9 (RLIN) | 55040 |
| 776 08 - | |
| Relationship information | Online version: |
| Main entry heading | Marr, Bernard. |
| Title | Data strategy. |
| Edition | Second edition |
| Place, publisher, and date of publication | London, United Kingdom ; New York, NY : Kogan Page, 2022 |
| International Standard Book Number | 9781398602595 |
| Record control number | (DLC) 2021033565 |
| 906 ## - | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Edition | 23 |
| Classification part | 658.4038 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 19/05/2023 | 19 | 91.12 | 658.4038 M358d2 | 80000002630617 | 19/05/2023 | 91.12 | 19/05/2023 | Libro |