Marketing tourist destinations in emerging economics : (Registro nro. 299747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04108 a2200349 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230508162010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120830t2022 sw |||go|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030837112 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EVLG |
| Language of cataloging | spa |
| Description conventions | rda |
| Transcribing agency | ost |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G155.A1 |
| Item number | E447 2022 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing tourist destinations in emerging economics : |
| Remainder of title | Towards competitive and sustainable / |
| Statement of responsibility, etc. | Ishmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, Gina Alcoriza, Vanessa Gaffar, S. Mostafa Rasoolimanesh, editors. |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | Switzerland : |
| Name of producer, publisher, distributor, manufacturer | Palgrave Macmillan: |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (302 pages) : |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | computer |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | online resource |
| 490 ## - SERIES STATEMENT | |
| Series statement | Palgrave Studies of Marketing in Emerging Economies |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: Destination Attributes and Features -- 1: Nature and Scope of Destination Marketing in Emerging Economies -- 2: Marketing Mix Strategies of Emerging Tourist Destinations: The Case of Indonesia -- 3: Special Events and Destination Marketing Strategies in Emerging Economies in Asia -- 4: Competitiveness of Emerging Economies as Tourist Destinations -- Part II: Travel Behaviour and ICT Applications in Destination Marketing -- 5: Travel to Emerging Tourist Destinations: Motivations and Decision-Making Processes -- 6: Service Quality, Tourist Satisfaction, and Destination Loyalty in Emerging Economies -- 7: Destination Distribution Systems and Travel Disintermediation in Emerging Economies -- 8: The Progress of ICT Applications in Destination Marketing in Emerging Economies -- Part III: Destination Marketing Process and Activities -- 9: New Approaches to Market Segmentation, Targeting and Positioning: The Case of Maribojoc, Bohol, Philippines -- 10: Homecoming Events and Diaspora Tourism Promotion in Emerging Economies: The Case of the Year of Return 2019 Campaign in Ghana -- 11: Destination Branding Slogans and their Impact on Tourist Arrivals: The Case of the Philippines -- 12: Opportunities and Challenges of Globalisation for ASEAN Destinations Through the One Belt One Road Initiative -- 13: Marketing Emerging Tourist Destinations During Crisis and Pandemics -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don't have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 180837 |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Developing countries |
| -- | Marketing |
| 9 (RLIN) | 180837 |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Developing countries |
| -- | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 300219 |
| Personal name | Mensah, Ishmael. |
| Relator term | editor |
| 9 (RLIN) | 300220 |
| Personal name | Balasubramanian, Kandappan. |
| Relator term | editor |
| 9 (RLIN) | 300221 |
| Personal name | Jamaluddin, Mohd Raziff. |
| Relator term | editor |
| 9 (RLIN) | 300222 |
| Personal name | Alcoriza, Gina. |
| Relator term | editor |
| 9 (RLIN) | 300223 |
| Personal name | Gaffar, Vanessa. |
| Relator term | editor |
| 9 (RLIN) | 300224 |
| Personal name | Rasoolimanesh, S. Mostafa. |
| Relator term | editor |
| 856 ## - | |
| Uniform Resource Identifier | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3111816 |
| Public note | Oprima para acceder al libro en línea. |
| 942 ## - | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Acceso en línea | 13/04/2023 | 97 = YBP Library Services | 318.00 | G155 .A1 E447 2022 | 50000003293155 | 13/04/2023 | c. 1 | 318.00 | 13/04/2023 | Libro electrónico |