Principios de investigación de mercados / (Registro nro. 299480)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02246aam a2200373 4500 |
| 001 - CONTROL NUMBER | |
| control field | Bib |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PUCPR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241018150920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120830t2021 mx a|||gr|||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781456284794 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EVLG |
| Language of cataloging | spa |
| Description conventions | rda |
| Transcribing agency | ost |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | ab |
| -- | BEV |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .E894 2021 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.83 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.83 |
| Item number | H153e5 E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Principios de investigación de mercados / |
| Statement of responsibility, etc. | Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison ; revisión técnica: María Andrea Trujillo León. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Quinta edición |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | México : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Interamericana, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 428 páginas : |
| Other physical details | ilustraciones ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type code | n |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type code | nc |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Incluye glosario e índice. |
| General note | Translation of: Essentials of marketing research, 5th ed. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Función y valor de la información de investigación de mercados. -- 2. Diseño del proyecto de investigación de mercados. -- 3. Recolección de datos precios. -- 4. Preparación y análisis de los datos, e informe de los resultados. -- Glosario -- Notas finales -- Indice de nombres -- Indice analítico. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Principios de investigación de mercados ofrece todos los conocimientos indispensable de un texto introductorio, fascinante y actualizado. El enfoque de esta nueva edición está orientado a la aplicación de lo temas que equipan a los estudiantes con las habilidades necesarias para resolver problemas comerciales y maximizar las oportunidades que ofrecen. Los años de experiencia práctica de los autores en investigación de mercados se evidencian en su tratamiento de la investigación cualitativa, en la cobertura de las reglas generales del tamaño de la muestra, en las revisiones de la literatura de antecedentes y en las nuevas herramientas que apoyan la investigación de mercados. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 131175 |
| Topical term or geographic name entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 260597 |
| Personal name | Ortinau, David J. |
| Relator term | author |
| 9 (RLIN) | 300086 |
| Personal name | Harrison, Dana E. |
| Relator term | author |
| Personal name | Trujillo León, María Andrea. |
| 9 (RLIN) | 301636 |
| Relator term | editor |
| 942 ## - | |
| Koha item type | Libro |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 14/12/2023 | 14 | 62.00 | 658.83 H153e5 E | 80000002653668 | 14/12/2023 | 62.00 | 14/12/2023 | Libro | ||||||
| Dewey Decimal Classification | Biblioteca Mons. Iñaki Mallona (Arecibo) | Biblioteca Mons. Iñaki Mallona (Arecibo) | Colección General ab | 07/02/2023 | University Books | 55.00 | 658.83 H153e5 E | 60000010179379 | 07/02/2023 | 1 | 65.00 | 07/02/2023 | Libro | |||||
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 02/10/2024 | 35 = University Books Inc. | 62.00 | HF5415.2 .E894 2021 | 50000003297636 | 02/10/2024 | c. 1 | 62.00 | 02/10/2024 | Libro |