Guía para entender el marketing digital : (Registro nro. 299477)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00878 a2200289 4500 |
| 001 - CONTROL NUMBER | |
| control field | Bib |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PUCPR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230222204026.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120830s xxu||||gr|||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786071739193 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EVLG |
| Language of cataloging | spa |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | ab |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.872 |
| Item number | R988u E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ryan, Damian |
| 245 ## - TITLE STATEMENT | |
| Title | Guía para entender el marketing digital : |
| Remainder of title | estrategias para persuadir a las nuevas generaciones / |
| Statement of responsibility, etc. | Damian Ryan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | Editorial Trillas, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 444 páginas : |
| Other physical details | ilustraciones ; |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Incluye glosario e índice. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 115752 |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 278472 |
| Topical term or geographic name entry element | Social media |
| 9 (RLIN) | 174959 |
| Topical term or geographic name entry element | Strategic planning |
| 9 (RLIN) | 131172 |
| Topical term or geographic name entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Mons. Iñaki Mallona (Arecibo) | Biblioteca Mons. Iñaki Mallona (Arecibo) | Colección General ab | 07/02/2023 | University Books | 45.00 | 658.872 R988u E | 60000010179353 | 07/02/2023 | 1 | 55.00 | 07/02/2023 | Libro |