Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
02038cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19625843 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221027153539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170505t20172017enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017941907 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781786432681 |
| Qualifying information |
(cased) |
|
|---|
| International Standard Book Number |
1786432684 |
| Qualifying information |
(cased) |
|
|---|
| Canceled/invalid ISBN |
9781786432698 |
| Qualifying information |
(ebook) |
| 035 ## - |
|---|
| System control number |
(OCoLC)ocn989708415 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Transcribing agency |
YDX |
| Description conventions |
rda |
| Modifying agency |
GZU |
| -- |
NGU |
| -- |
OCLCF |
| -- |
FIE |
| -- |
GSU |
| -- |
DLC |
| 042 ## - |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.E75 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Erickson, G. Scott, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
New methods of market research and analysis / |
| Statement of responsibility, etc. |
G. Scott Erickson. |
| 264 #1 - |
|---|
| Place of production, publication, distribution, manufacture |
Cheltenham, UK ; |
| -- |
Northampton, MA : |
| Name of producer, publisher, distributor, manufacturer |
Edward Elgar Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
♭2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 198 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Big data and marketing analytics -- |
| Miscellaneous information |
2. |
| Title |
Exploratory research design -- |
| Miscellaneous information |
3. |
| Title |
Descriptive research design -- |
| Miscellaneous information |
4. |
| Title |
Casual research design -- |
| Miscellaneous information |
5. |
| Title |
Other topics in research and analytics -- |
| Miscellaneous information |
6. |
| Title |
Analytics 1: big data -- |
| Miscellaneous information |
7. |
| Title |
Analytics 2: marketing and analytics. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and ot. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
|
|---|
| Topical term or geographic name entry element |
Marketing research. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010284 |
| 906 ## - |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro |