Detalles MARC
| 000 -LEADER |
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05941nam a22004337a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220624184408.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220424s2022 nyu ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781000586619 |
| Qualifying information |
(electronic bk.) |
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| International Standard Book Number |
1000586618 |
| Qualifying information |
(electronic bk.) |
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| International Standard Book Number |
9781032137803 |
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| International Standard Book Number |
1032137800 |
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| International Standard Book Number |
9781032137797 |
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| International Standard Book Number |
1032137797 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
pucpr |
| Language of cataloging |
eng |
| Transcribing agency |
pucpr |
| Modifying agency |
pucpr |
| Description conventions |
pucpr |
| 049 ## - LOCAL HOLDINGS |
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| Holding library |
CARIBET |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD53 |
| Item number |
L363 2022 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
23 |
| Classification number |
650.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Landa, Robin, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
Strategic creativity : |
| Remainder of title |
a business field guide to advertising, branding, and design / |
| Statement of responsibility, etc. |
Robin Landa. |
| Medium |
[electronic resource] : |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
computer |
| Media type code |
c |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
online resource |
| Carrier type code |
cr |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1 Why Strategic Creativity --<br/>The Value of Strategic Creativity --<br/>What Constitutes Strategic Creativity and What Doesn’t --<br/>Employ an Effectiveness Scale --<br/>Quickstart Field Guide to Strategic Creativity --<br/>Interview with REI INAMOTO, Founding Partner of I&CO --<br/>Note --<br/>Chapter 2 Thinking Creatively --<br/>The Power of Strategic Creativity --<br/>C.H.O.I.C.E. Thinking --<br/>C.H.O.I.C.E. Thinking plus Creative Prompts --<br/>The Strategic Creativity Effectiveness Scale --<br/>Interview with ROSS CHOWLES, Professor of Practice at Michigan State University --<br/>Notes --<br/>Chapter 3 Strategically Creative Ideas --<br/>What’s In It For Me? --<br/>S.U.I.T.E.S. of Benefits --<br/>Brand Narrative Construct Alignment --<br/>Strategic Creativity --<br/>Idea Generation --<br/>Interview with ROSS CHOWLES, Professor of Practice at Michigan State University --<br/>Notes --<br/>Chapter 4 Strategically Creative Copywriting --<br/>Thinking Like a Copywriter --<br/>The Strategically Creative Copy and Image Relationship --<br/>Quickstart Guide to Writing --<br/>Rhetorical Strategies --<br/>Copy Critique Rubric --<br/>Exercises: Start Writing --<br/>Interview with NICK SONDERUP, Executive Creative Director at Pereira O’Dell --<br/>Notes --<br/>Chapter 5 Strategically Creative Design --<br/>Seeing Like a Designer --<br/>Just What Is Brand or Graphic Design? --<br/>Looking at Design Through the Lens of its Underlying Structure --<br/>Become Familiar with the Principles of Design --<br/>Composition Evaluation Checklist --<br/>Typography Basics --<br/>Exercise: Learning to Examine Typefaces --<br/>Pairing Type/Image Checklist --<br/>Interview with GAIL ANDERSON, Designer, Writer, and Educator --<br/>Interview with ALEXANDER ISLEY, Alexander Isley Inc. --<br/>Note --<br/>Chapter 6 Branding & Art Direction --<br/>Thinking Like a Brand Storyteller --<br/>Brand Storytelling Archetypes --<br/>Thinking Like a Strategically Creative Art Director --<br/>Lodestar Ideas --<br/>What Makes a Good Integrated Campaign? --<br/>Brand Story and Art Direction Efficacy Tool --<br/>Interview with LISA SMITH, Executive Creative Director at Jones Knowles Ritchie --<br/>Notes --<br/>Chapter 7 Diversity, Equity, Inclusion, & Purpose-led Marketing --<br/>Diversity, Equity, and Inclusion --<br/>Interrogating Creative Solutions --<br/>Social Responsibility --<br/>Interrogating Images and Copy --<br/>Interrogating Power --<br/>Interrogating Appropriation --<br/>Purpose-led Marketing --<br/>Social Responsibility Evaluation Scale --<br/>Interview with RICH TU, Vice President of Digital Design for the MTV Entertainment Group at ViacomCBS --<br/>Interview with OLU ADEWALURE, Art Director at The Bloc --<br/>Notes --<br/>Chapter 8 Building a Culture for Results --<br/>Collective Purpose --<br/>The Power of Purpose --<br/>Culture of Positivity Yields Productivity --<br/>Creative Solutions Discussion Playbook and Critique Guide --<br/>Results Assessment Tool --<br/>Creative Collaboration: In S.Y.N.C. --<br/>Interview with NIREY REYNOLDS, Director of Creative Impact, North America at McCann Worldgroup --<br/>Interview with DONALD R. MARKS, PsyD, Associate Professor, Advanced Studies in Psychology, Kean University --<br/>Note --<br/>Index -- |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations - and covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO, CMO, manager, business owner, or client didn't learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content"-- |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
WorldCat record variable field(s) change: 050, 082, 650 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Creative ability in business. |
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| Topical term or geographic name entry element |
Commercial art. |
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| Topical term or geographic name entry element |
Branding (Marketing) |
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| Topical term or geographic name entry element |
Advertising. |
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| Topical term or geographic name entry element |
Communication in marketing. |
| 655 #4 - |
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| Genre/form data or focus term |
Electronic books. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Materials specified |
EBSCOhost |
| Uniform Resource Identifier |
https://search.ebscohost.com/login.aspx?authtype=ip,uid&custid=ns234700&groupid=main&profile=ehost&direct=true&scope=site&db=nlebk&db=nlabk&AN=3270271 |
| Link text |
Acceso Remoto |
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| Materials specified |
EBSCOhost |
| Uniform Resource Identifier |
https://search.ebscohost.com/login.aspx?authtype=ip,uid&custid=ns234700&groupid=main&profile=ehost&direct=true&scope=site&db=nlebk&db=nlabk&AN=3270271 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro Electrónico CARIBET |
| Classification part |
HD53 |
| Call number prefix |
Electrónico |
| Call number suffix |
L363 2022 |